從ICT產業之應用與服務業中來探討個案公司 的經營策略分析-以J公司為例

Abstract

因全球ICT產業的蓬勃發展，讓我國以發展高科技產業為主的科技重鎮-科學園區內之群聚廠商們亦大幅擴廠接單生產，而主要以提供群聚內廠商資訊工程服務之業者亦因此受惠而快速成長，惟隨著資訊工程服務業者家數的擴張，同業競爭日益加劇，整體業者獲利能力亦遭削弱。 本研究以資訊工程服務業者J公司為研究對象，該公司現階段面臨著外部市場嚴峻競爭壓力及內部組織本位主義衝突升高問題，本研究以五力分析進行產業分析，並以SWOT分析個案公司，藉以瞭解產業所處環境及個案公司競爭優勢與劣勢，並對該公司提出經營策略建議。 研究結果建議該個案公司：1.強化專業素養及應對進退之培養訓練，加強團隊合作的溝通協調；2.精進整合不同系統之技術能力，成為對客戶品質保證的關鍵指標；3.採取聯盟合作策略，加強與資通系統整合商合作，共同開發高獲利區塊，提高獲利率；4.藉由外部擴增機會，結合內部人才、技術、管理等優勢，以利搶得先機，可更貼近客戶的需求；5.持續深化整合服務導向，以創新思維建立技術、經驗交流平台。

As the vigorous development of the global ICT industry, the clusters of science and technology in the science parks which are mainly developed in Taiwan; they have also greatly expanded their business which mainly to provide information engineering services for manufacturers within the cluster. It has benefited from rapid growth. However, with the expansion of the number of information engineering service providers; the competition among the industry has intensified and the profitability of the overall industry has also been weakened. The object of this research is the J Company who is information engineering service provider. At present, the company is facing the severe competitive pressure from the market and the rising conflict of its organization. This study analyzes the industry via Porter five-force analyses and SWOT of case company. In order to aware the competitive advantages and disadvantages of the company and industry environment; then, prompt proper business strategies for the company. The research results advise the case company: 1. Strengthen professional literacy and cope with the training of advancement and retreat, strengthen communication and coordination of teamwork.2. Improve the technical ability of various systems and become a key indicator for customer quality assurance. 3. Adopt alliance cooperation strategy, strengthen cooperation with system integrators, and jointly develop high-profit business to increase interest. 4. Grasp external opportunities to combine with internal human resource, technology, management and other advantages to seize the opportunity to ensure can fulfill customer needs. 5. Continue and deeply to integrate of service orientation with innovative thinking to establish a platform on technology and experience exchange.