鮮花香薰油商業計畫書

Abstract

In this study, I aim to examine Taiwanese buyers and cosmetics companies’ attitudes, assumptions, needs, time horizons, insecurities and pain points in purchasing essential flower oil products in Taiwan and design a learning organization that is able to serve their needs. The goal of this family business is to build up a learning organization that is able to import consistently high-quality essential flower oil to supply Taiwanese buyers and customers in the cosmetics and personal care industry and to provide excellent customer service. The reason why we intend to form a learning organization is to gain a comprehensive understanding of customer needs and to be able to improve upon our existing assumptions and product/service line in order to carve a bigger market share for our company and to amplify our chances to map out an unmet or previously nonexistent segment of customer needs and demands. Based on customer feedback, I learned that we also need to distinguish ourselves by providing excellent customer service. The business model of the company is both B to C and B to C. The B to B model’s customers would be Taiwanese business people who want to purchase essential flower oil for their personal usage and as an investment. The B to B business model’s customers would be those medium sized Taiwanese cosmetics companies who produce organic products that young females can use to alleviate their stress, pregnant women and their spouses could feel safe to use it while having or considering to have a baby, and mid-aged women to enhance their skin and customers from all ages who strive to have a more natural look. Current industry analysis from IBIS World, Mitel Academics and Euromonitor International claim that the demand for organic and high-quality cosmetics and personal care products are both in Taiwan and China increasing because of tapping into new customer segments such as teenage girls and men, and due to health, wellness, green and natural consumption trends. Chinese and Taiwanese customers have a medium preference to buy essential flower oil; many wealthy, risk averse people prefer to buy tier quality valuable flower oils. I contacted Taiwanese medium sized cosmetics companies in the Cosmetics and Personal Care Product Manufacturing industry who are highly interested in buying essential rose and lavender oil and test other essential flower oils as well. Four buyers from Taiwan are also interested in buying Organic top-tier quality Rose Damascena essential oil.