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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳家麟(Professor Chialin Chen) | |
dc.contributor.author | Krisztina Gyimes | en |
dc.contributor.author | 束力雅 | zh_TW |
dc.date.accessioned | 2021-06-17T07:32:37Z | - |
dc.date.available | 2019-06-05 | |
dc.date.copyright | 2019-06-05 | |
dc.date.issued | 2019 | |
dc.date.submitted | 2019-06-03 | |
dc.identifier.citation | Citations
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73398 | - |
dc.description.abstract | In this study, I aim to examine Taiwanese buyers and cosmetics companies’ attitudes, assumptions, needs, time horizons, insecurities and pain points in purchasing essential flower oil products in Taiwan and design a learning organization that is able to serve their needs. The goal of this family business is to build up a learning organization that is able to import consistently high-quality essential flower oil to supply Taiwanese buyers and customers in the cosmetics and personal care industry and to provide excellent customer service. The reason why we intend to form a learning organization is to gain a comprehensive understanding of customer needs and to be able to improve upon our existing assumptions and product/service line in order to carve a bigger market share for our company and to amplify our chances to map out an unmet or previously nonexistent segment of customer needs and demands. Based on customer feedback, I learned that we also need to distinguish ourselves by providing excellent customer service. The business model of the company is both B to C and B to C. The B to B model’s customers would be Taiwanese business people who want to purchase essential flower oil for their personal usage and as an investment. The B to B business model’s customers would be those medium sized Taiwanese cosmetics companies who produce organic products that young females can use to alleviate their stress, pregnant women and their spouses could feel safe to use it while having or considering to have a baby, and mid-aged women to enhance their skin and customers from all ages who strive to have a more natural look.
Current industry analysis from IBIS World, Mitel Academics and Euromonitor International claim that the demand for organic and high-quality cosmetics and personal care products are both in Taiwan and China increasing because of tapping into new customer segments such as teenage girls and men, and due to health, wellness, green and natural consumption trends. Chinese and Taiwanese customers have a medium preference to buy essential flower oil; many wealthy, risk averse people prefer to buy tier quality valuable flower oils. I contacted Taiwanese medium sized cosmetics companies in the Cosmetics and Personal Care Product Manufacturing industry who are highly interested in buying essential rose and lavender oil and test other essential flower oils as well. Four buyers from Taiwan are also interested in buying Organic top-tier quality Rose Damascena essential oil. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T07:32:37Z (GMT). No. of bitstreams: 1 ntu-108-R06749073-1.pdf: 7397232 bytes, checksum: ecfc53b63241be1329db015ea00ef571 (MD5) Previous issue date: 2019 | en |
dc.description.tableofcontents | Table of Contents
Acknowledgment Abstract Table of Contents List of Contents List of Figures List of Tables 1. Introduction………………………………………………………………………………1 1.1 Research Background and Motivation…………………………….….……………….1 1.2 Research Objective and Methods……………………………………………...………2 1.3 Business Opportunity Identification: The Timmons Model…………………………..3 1.3.1 Opportunity 1.3.2 Resources 1.3.3 The Entrepreneur Team 1.3.4 Fits & Gaps 1.4 Stakeholders……………………………………………...……………………..…….6 1.5 Mission and Vision……………………………………………...……………………9 2. Market Research …………………………………………………………………………10 2.I. Customer Segment Overview: Cosmetics and Personal Care Product Manufacturing in China…………………………………………...………………...……..………………...10 2.I.1. Industry Performance Summary………………………………….….…….10 2.I.2. Key External Driving Factors Affecting Industry Performance……...……11 2.I.3.Current Performance……………………………………………...……...…13 2.I.4 Business Locations……………………………………………...………….15 2.I.5. Market Competition…………………………………..…………...………17 2.I.6. Barriers to Entry……………………………………………...…...……….18 2.I.7. Major Enterprises……………………………………………...…….……19 2.II. Competitor Segment Overview: Essence Manufacturing Industry in China……….20 2.II.1. Industry Performance Summary…………………………………………..20 2.II.2. Key External Driving Factors Affecting Industry Performance………….20 2.II.3. Current Performance……………………………………………...……....21 2.II.4. Industry Outlook……………………………………………...……..........22 2.II.5. Products and Services Segmentation……………………………...………23 2.II.6. Demand Determinants……………………………………………...……..24 2.II.7. Major Markets……………………………………………...……..............26 2.II.8. Business Locations……………………………………………...…….......27 2.II.9. Market Competition……………………………………………...…….....28 2.II.10. Barriers to Entry……………………………………………...……….....30 2.II.11. Major Enterprises……………………………………………...………...30 2.III. Customer Segment Overview: Beauty and Personal Care Industry in Taiwan...….33 2.IV. Customer Segment Overview: Skin Care in Taiwan…………………..………….39 2.V. Influencer Segment: Ingredient Trends in Beauty, U.S. ………………...…………42 2. VI. Essential Flower Oil Market Trends and Business Growth Strategies in Taiwan...51 2.VI.1. Essential Flower Oil Market of Taiwan………………………………….52 2.VI.2. Essential Flower Oil Business Growth Strategies in Taiwan…………..53 3. Interview Methodology ……………………………………………………………………...55 3.1. Methods…………………………...………………………………………………..55 3.2. Participants…………………………………………………………………………55 3.3. Design………………………………..….…………………………………………..56 3.4. Materials……………………………………………………………………..……..56 3.5. Apparatus………………………………………………………...………………….56 3.6. Procedure………………………………………...………………………………….57 3.7. Interview Protocol and Interview Questions………………………………………..57 4. Company Background & Organizational Structure; Research Results and Discussion …….58 4.1. Business Model Canvas…………………………………………………………….58 4.2. Balanced Scorecard………………………………….……………………………..62 4.3. Small family business…………………………….…………………………………64 4.4. Organizational Structure…………………………….……………………..………..67 4.5. Research Results………………………………….…………………………………69 4.6. Interview Results……………………………………………………………………70 4.6.1. Galen-N Ltd. 4.6.2. Customers 4.7. Discussion…………………………………….……………………………………73 4.7.1. Cultural Differences between Bulgaria, Taiwan and China 4.7.2. Eastern Values and Cultural Challenges 4.8. Company’s Value Proposition……………………………….…………………….79 5. Company Details: Marketing, Financial and Market Entry Plans…………………………...80 5.1. Phases of Company Development………………………………………...………80 5.2. Marketing Plan: Premium/Luxury Positioning……………………………………83 5.3. Financial Plan: Revenue Stream and Potential Cost Structure……………………85 5.2.1 Marketing Expenditures 5.2.2 Taiwan’s Custom Duties 5.2.3 Shipping Insurance 5.2.4 Landed Cost Calculation 5.2.5 Shipment summary 5.2.6 The Founder Team’s Invested Time 5.2.7 Cost of Technology 5.4. Market Entry Strategy in Taipei, Taiwan………………………………………….94 5.4.1. Timing to Enter 5.4.2. Entry Mode 5.4. Market Entry Strategy in China……………………………………………………..95 5.4.1. Wholly Foreign-Owned Enterprises 5.4.2. Foreign-Invested Commercial Enterprises 5.4.3. Joint Venture 5.4.4. Timing to Enter 5.4.5. Entry Mode 6. Conclusion…………………………………………………………………………...………98 Citations…………………………………………………………………………………….101 7. Appendix…………………………………………………………………...……………….109 7.1. Research on Building up a Learning Organization and Providing Excellent Customer Service, and Employee Training………………………………………109 7.2. Research on Employee Training………………………………………….………111 7.2.1. Deep Listening 7.1.2. Attention Training through Mindfulness Meditation 7.3. Research on how synthetic chemicals affect health and development….…..……115 7.4. Background of Essential Oil Production in Bulgaria, GALEN-N Ltd… ………..119 | |
dc.language.iso | en | |
dc.title | 鮮花香薰油商業計畫書 | zh_TW |
dc.title | Essential Flower Oil Business Plan | en |
dc.type | Thesis | |
dc.date.schoolyear | 107-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 楊曙榮(Professor Sunny Yang),陳家瑜(Professor Fisher C.Y. Chen) | |
dc.subject.keyword | essential flower oil,Bulgarian Rose Damascena,flower oil importation,cosmetics industry supplier,excellent customer service,learning organization,Taiwan,China, | zh_TW |
dc.relation.page | 119 | |
dc.identifier.doi | 10.6342/NTU201900794 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2019-06-03 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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