企業社會責任、社會信任對於企業績效的影響─以臺灣上市櫃公司為例

Abstract

過去文獻認為企業社會責任能夠幫助企業改善財務績效、經營效率以及資源使用效率進而提升公司股價績效。而本篇論文則從另外的角度切入，探討企業社會責任之社會信任效果能否於企業發生危機期間能夠展現關鍵效果。本文使用台灣上市櫃公司企業社會責任自行評分資料進行股價績效的分析，發現擁有較佳企業社會責任之企業在金融危機期間有較佳的股價績效。這樣的結果隱含高企業社會責任企業在危機期間顯現之社會信任關鍵效果，進而能夠抵抗危機帶來的負面效果。

Past literature points out corporate social responsibility could help a firm improve financial strength, operational efficiency as well as resource usage. This paper further focuses on different dimensions to discuss the social trust effect of corporate social responsibility activities, especially when firms are under crisis. This paper uses the corporate social responsibility self-rating data of Taiwan publicly-listed firms to analyze the stock price performance, finding that firms with better corporate social responsibility have better stock price performance when they are under crisis. This result indicates the critical effects of social trust the firms with better corporate social responsibility shows during the crisis, and thus can resist the negative effects of the crisis.