泰國客製花草茶商業發展計畫

Abstract

In 21st Centuries, healthy trend is increasingly popular due to health concern. Also, there is the boom of Taiwanese product in Thailand. Therefore, many businesses grab this opportunity launching healthy beverages and desserts selling at high price due to the high demand. Therefore, we plan to come up with the business plan offered affordable price for daily healthy beverage. With the advance of technology, the asset light business model is considered to minimize the investment. Therefore, the objective of this business plan is to study the possibility of investment in this asset light model using online website as the main channel. We are introducing the personalized tea blend, even in the office, you are able to blend your favorite recipe by fingertips. With your own creativity, drinking tea with neither sugar nor milk is not boring anymore. From anxiety relief, detoxification to even the serious diseases like cancer, benefits of ingredients can be chosen to match your need. In this business plan, we conducted the analysis of PESTEL, PORTER’s five and SWOT, the in-depth interview, and the feasibility analysis to see how practical the business model is.