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標題: | 電子商務對經銷體系與競爭法之衝擊-以歐盟法為中心 The Impact on Distribution Channels and Competition Law by E-Commerce-Focusing on EU Law |
作者: | Xin-Yao Lai 賴信堯 |
指導教授: | 黃銘傑 |
關鍵字: | 公平交易法,競爭法,歐盟,電子商務,選擇性經銷,限制轉售價格, Fair Trade Act,Competition Law,EU,E-commerce,Selective distribution,Resale Price Maintenance, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | 近年來隨著網際網路的快速發展,電子商務在各國已逐漸成為重要的銷售管道。供應商為因應電子商務之興起,因而採取有別於往之垂直限制行為,以緩和電子商務對實體商店所帶來之影響。因此,競爭法應如何妥適評價這些新型態之垂直限制行為便成為至關重要之爭議。
本文首先從電子商務之特性出發,說明電子商務如何衝擊既有經銷體系,以及對競爭法之適用有何影響。對此議題,歐盟具有相當詳盡之電子商務調查報告,提出實務上常見之垂直限制行為,包括選擇性經銷制度、限制轉售價格、價格比較網站使用限制,以及雙重定價,其執法經驗值得我國參考。是以,本文以歐盟法為中心,經由介紹與分析歐盟電子商務調查報告之內容、歐盟競爭法規範,以及歐盟司法實務相關案件,作為我國公平交易法之借鏡。接著,本文詳細檢視我國競爭法制以及公平交易委員會之執法案件後,指出我國實務並未詳加考量網路因素獨特性,仍以傳統觀點處理新型態案件。因而,本文提出具體的建議規範方向,本文認為,唯有回歸審視電子商務之網路特性,方能妥適評價上述新型態之垂直限制行為。 In recent years, with the rapid development of the Internet, e-commerce has gradually become an important sales channel in various countries. In response to the rise of e-commerce and in order to mitigate the impact of e-commerce on physical stores, manufacturers have adopted various kinds of vertical restrictions that are different from the past. Therefore, how to properly evaluate these new types of vertical restraints under competition law have become a crucial issue. First, this thesis begins with the characteristics of e-commerce, explaining how e-commerce impacts the existing distribution system and how it affects the application of competition law. With regard to this issue, the EU has issued the “Final report on the e-commerce sector inquiry” in 2017, providing abundant information and detailed insights into the vertical restraints widely adopted in e-commerce practice, including selective distribution systems, restrictions on resale prices, restrictions on price comparison tools, and dual pricing. The EU's law enforcement experience is worthy of reference to Taiwan. Therefore, this thesis focuses on the EU law, introducing and analyzing the 'Final report on the e-commerce sector inquiry', the EU competition law, and the relevant EU judicial cases for future amendment to Taiwan's competition law. Then, after reviewing Taiwan's competition law system and relevant decisions made by the Taiwan Fair Trade Commission, this thesis points out that Taiwan's competition law has not considered the characteristics of the Internet and still stick to the traditional point of view. Accordingly, this thesis puts forward a suggestion that only by taking the characteristics of e-commerce into consideration can the competition law properly evaluate the new types of vertical restraints. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73109 |
DOI: | 10.6342/NTU201901226 |
全文授權: | 有償授權 |
顯示於系所單位: | 法律學系 |
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