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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73096
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dc.contributor.advisor曹承礎(Chou, Seng-Cho)
dc.contributor.authorNai-Yen Huen
dc.contributor.author胡乃元zh_TW
dc.date.accessioned2021-06-17T07:17:19Z-
dc.date.available2024-07-17
dc.date.copyright2019-07-17
dc.date.issued2019
dc.date.submitted2019-07-11
dc.identifier.citationAuburn, (2017). INCUBATOR BUSINESS PLAN.
https://www.ipzauburn.com/wp-content/uploads/2017/06/Business-Plan.pdf
Awosanya, Y. (2019). “Applying to join a startup incubator ? 4 types of questions to expect” Techpoint. Africa, 24 November 2015. Accessed June 4, 2019.
https://techpoint.africa/2015/11/24/likely-questions-to-prepare-your-joining-a-startup-incubator/.
Bartlett, C. (2019). “How To: Business Model Canvas Explained” Medium, 6 July, 2016. Accessed May 29, 2019.
https://medium.com/seed-digital/how-to-business-model-canvas-explained-ad3676b6fe4a.
BELMONT STATION. KEG INFO & POLICIES-BELMONT STATION. Accessed June 4, 2019.
https://www.belmont-station.com/keg-info-policy.
Chappelow, J. (2019). “Porter's 5 Forces Definition” Investopedia, 11 April, 2019. Accessed May 13, 2019.
https://www.investopedia.com/terms/p/porter.asp.
Clark, S., Howard, H. and Rossi, V. S. V. (2009). “EXPLORATORY STUDY FOR A KITCHEN INCUBATOR IN WEST MEMPHIS, ARKANSAS” Exploratory Study for a Kitchen Incubator in West Memphis.
Giddings, S.” Marketing for dynamic incubators” [online] https://www.infodev.org/infodev-files/resource/idi/document/Marketing%20for%20Dynamic%20Incubators.pdf
Heritage.org. (2019). Taiwan Economy: Population, GDP, Inflation, Business, Trade, FDI, Corruption. Accessed June 12, 2019.
https://www.heritage.org/index/country/taiwan.
Keg Outlet. (2019). How many kegs of draft beer can a CO2 tank dispense? June 4, 2019.
https://www.kegoutlet.com/how-many-kegs-of-draft-beer-can-a-co2-tank-dispense.html.
Leddy, C. (2019). “7 Employee Retention Strategies for Keeping Your Talent” National Center for the Middle MArket, 16 May 2014. Accessed May 27, 2019.
https://www.middlemarketcenter.org/expert-perspectives/7-employee-retention-strategies-for-keeping-your-talent.
Rubin, T.H., Aas, T.H. and Stead, A., (2015). “Knowledge flow in technological business incubators: Evidence from Australia and Israel“ Technovation, 41-42, p11-24.
Tradingeconomics.com. (2019). Taiwan Inflation Rate | 2019 | Data | Chart | Calendar | Forecast | News. Accessed June 4, 2019.
https://tradingeconomics.com/taiwan/inflation-cpi.
Uggalla, D. (2019). “Top 10 global Risk Management challenges revealed” Cammsrisk, 10 July 2017. Accessed May 31, 2019. https://cammsrisk.com/blog/top-10-global-risk-management-challenges-revealed/.
Wiens, J. and Jackson, C. “The Importance of Young Firms for Economic Growth.” Kauffman.org, September 2015.
2019台灣餐飲業發展趨勢。
https://gosmart.fetnet.net/2018/11/13/%E9%A4%90%E9%A3%B2%E6%A5%AD%E5%A6%82%E4%BD%95%E6%8A%93%E4%BD%8F%E6%B6%88%E8%B2%BB%E8%80%85%E7%9A%84%E5%BF%83%EF%BC%9F%EF%BD%9C2019%E5%B9%B4%E5%8F%B0%E7%81%A3%E9%A4%90%E9%A3%B2%E6%A5%AD%E7%99%BC/
台灣趨勢研究所,(2018)。餐飲業發展趨勢。
https://www.twtrend.com/upload/shares/a_15332025860.pdf
中華民國統計資訊網(一般民眾),(2019). Report on the Survey of Family Income and Expenditure, 2017。Accessed: June 12, 2019. https://www1.stat.gov.tw/mp.asp?mp=3.
吳象元,(2019) 。能撐過前五年的新創公司只有1%-談創業家的七種死法。The News Lens 關鍵評論網,3 September 2015. Accessed May 6, 2019. The News Lens 關鍵評論網。
https://www.thenewslens.com/article/23818.
遠見研究調查,(2019)。2018全台縣市總體競爭力大調查。遠見研究調查, June 2018. Accessed: May 9, 2019
http://gvsrc.cwgv.com.tw/?p=1933.
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73096-
dc.description.abstractN/Azh_TW
dc.description.abstractThe food and beverage incubator (F.B.I. for short) is not a foreign concept within the western world, but within Taiwan this idea is still relatively new. Taiwan has its fair share of incubator startups, but most of their focus has revolved around technology development. The food and beverage industry has always been widely popular, but there has not been an incubator that solely caters to this demand.
The F.B.I. business plan is intended to be used as a guideline to launch and manage a successful incubator. The food and beverage incubator is meant to serve as an economic accelerator. Not only does the incubator aim to help entrepreneurs, but it also aims to help revitalize local communities, support local agriculture, and create meaningful value within the Taiwanese economy. These characteristics should help distribute capital funds more efficiently, lead the incubator to be more sustainable, and increase its chance to succeed.
The food and beverage incubator business plan’s focus is divided into four parts : Develop the incubator structure – Identify all the stakeholders, develop our own network, set up a legal structure, choose members of the board, develop a structure for staff, operations, and finances, incorporate performance metrics, and build a meaningful brand which the program can be proud of.
Find potential future entrepreneurs – Provide simple guidelines to help identify potential candidates to join the program, and provide additional information on how the program works.
Provide the space and environment for entrepreneurs to experiment and develop, and identify the location and layout of the facility.
Provide consulting services to all members – Create an intricate platform where all entrepreneurs can get in contact with each other. Within this space, all members will have the ability to share ideas, help promote their projects, and most importantly use the resources of the program to assist all members to create a long-term plan for their own business.
Disclaimer
The Food and Beverage Incubator business plan was created through my own personal experience with the food and beverage industry, interviews with multiple individuals affiliated with the industry, and extensive research.
en
dc.description.provenanceMade available in DSpace on 2021-06-17T07:17:19Z (GMT). No. of bitstreams: 1
ntu-108-R06749008-1.pdf: 2706356 bytes, checksum: a36c46a2ac6608da07dc6520e9e8742f (MD5)
Previous issue date: 2019
en
dc.description.tableofcontents口試委員會審定書 i
Abstract ii
Contents iv
List of Figures vi
List of Tables vii
Chapter 1 1
1.1 Introduction 1
1.2 Why a kitchen incubator? 2
1.3 Business Motivation 5
1.4 Mission 6
1.5 Vision 6
1.6 Objectives/keys to success 6
Chapter 2 9
2.1 Environmental Analysis 9
2.1.1 Macro Factors 9
2.1.2 Micro Factors 11
2.2 Market Analysis 15
2.2.1 Market Trends/Research 15
2.2.2 Porter’s Five Forces 19
2.3 Targeted Customers 21
Chapter 3: 23
3.1 Strategy and Tactics 23
3.2 Marketing Plan (Advertising and promotion) 26
3.2.1 Objective 26
3.2.2 Communication Channels 28
3.2.3 Advertising Tactics 30
3.2.4 Sales Promotion 31
Chapter 4 32
4.1 Organization Charts 32
4.2 Key Personnel 33
4.3 Recruitment Options 34
4.3.1 Training Programs 35
4.3.2 Skill Retention Strategies 35
4.3.3 Location 36
4.4 Details of Management and Ownership 37
4.5 Licensing 37
4.6 Operation Management 38
4.6.1 Revenue Stream 38
4.6.2 Inventory 39
4.6.3 Start-up Property Plant and Equipment 40
4.6.4 Technology 40
4.6.5 Payment types accepted 40
4.6.6 Operating Hours 41
4.7 Application Requirements 41
4.8 Business Model Canvas 42
Chapter 5 43
Chapter 6 45
6.1 Assumptions 45
6.2 Start-up Costs 47
6.3 Profit and Loss Forecast 52
6.4 Cash Flow Forecast 58
6.5 Balance Sheet Forecast 64
6.6 Break-Even Analysis 65
Appendices 66
Reference 80
dc.language.isoen
dc.subject餐飲孵化器zh_TW
dc.subjectFood and Beverage Incubatoren
dc.title餐飲孵化器商業企劃書zh_TW
dc.titleBusiness Plan:Food and Beverage Incubatoren
dc.typeThesis
dc.date.schoolyear107-2
dc.description.degree碩士
dc.contributor.oralexamcommittee謝冠雄(Edward Hsieh),陳鴻基(HG Chen)
dc.subject.keyword餐飲孵化器,zh_TW
dc.subject.keywordFood and Beverage Incubator,en
dc.relation.page81
dc.identifier.doi10.6342/NTU201901298
dc.rights.note有償授權
dc.date.accepted2019-07-12
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
顯示於系所單位:管理學院企業管理專班(Global MBA)

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