針對馬來西亞華語學習者設計之兒童教學電視節目

Abstract

此研究針對馬來西亞籍兒童華語學習者設計華語教學節目，透過分析前人所探討的電視節目設計理論、馬來西亞現有的電視經營模式以及問卷調查蒐集實用資料與理論，再進行設計節目。研究最終結果以劇本呈現兩集。研究從基本的分析理論以及電視節目到以問卷調查潛在觀眾的父母，試圖設計出適合兒童觀看且父母認同的兒童節目，讓兒童在享受觀看電視的時候也在學習。問卷訪問 50 位大馬父母，其中包含各族裔、孩子都是華語學習者同時母語皆非華語的家庭。研究結果以劇本呈現，其中規劃此電視節目名稱將以「華語罷了嘛！」呈現，以符合馬來西亞當地的語言使用方式。節目的單元透過前人分析的電視元素以及兒童的興趣取向，最終也將以最適合兒童的「比賽」、「歌唱」、以及「上課」的方式進行，透過生動的方式讓電視機前的小觀眾深入其中，以刺激大腦促進學習，讓困難的華語變得簡單。研究未來希望貢獻正式教學中，減輕教師的負擔，某些教學點將能以視覺化呈現，更有創意的進行教學。此外，馬來西亞也將有第一個以兒童華語學習者為主的兒童華語教學節目，並且讓「教學」本身擺脫生硬的框架，與數位時代結合前進。

The research study is focus on design a Chinese learning TV program for Malaysian children who are learning Chinese language, research methods includes analysis theories from previous studies, analysis the current Malaysian TV operating developments, and questionnaire for collect the practical information and theory before design the TV program. The paper will demonstrate the outcome of TV program by the script. The study progress will start from basic analysis from previous studies to current TV situation of Malaysia then combined with the advices from parents of the potential target audiences. With the combinations, the study hopes to design a TV program that suitable for Malaysian young Chinese learners and it is accepted by their parents thus learning Chinese from television will become an interesting activity. The following questionnaire targeted 50 parents regardless of races and matched the criterial as having children that are learning Chinese as a second language. The results will show in script with the name 'Mandarin Only Mah!' to fit Malaysian language market and blend in the elements of 'competition', 'sing & dance' and 'lesson' to be a TV program that suitable for Malaysian young Chinese learner and hoping to make Chinese will be learned in an easier way. The expectations of the study are mixing the creative teaching in class, in order to decrease the burden of teacher for teaching in some difficulties. Apart from that, the study expected to be the first Malaysian Chinese learning TV program for young children and will combined the new technology for interestingly learning Chinese.