請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71710
標題: | 策略性企業社會責任:
競爭策略、組織能力、寬裕資源與公司績效 Strategic Corporate Social Responsibility: Business Strategies, Organizational Capabilities, Slack and Firm Performance |
作者: | Kuo-Liang Chen 陳國樑 |
指導教授: | 郭瑞祥(Ruey-Shan Guo) |
關鍵字: | 企業社會責任,黑心事業,事業策略,競爭策略,成本領導,差異化,內生性因素, Corporate social responsibility(CSR),Corporate social irresponsibility (CSiR),Business strategy,Cost leadership,Differentiation,Endogenous effect,Organizational Slack, |
出版年 : | 2018 |
學位: | 博士 |
摘要: | 近代企業社會責任(CSR)相關議題的學術研究,起源自1950年代末期,在經過多年的發展,已經逐漸成為管理學界一個相當受到重視的研究領域。在諸多關於企業社會責任的研究流派當中,關於策略性CSR的研究著重於競爭策略與社會策略的結合與探討,在近幾年已成為一個新興的CSR研究流派。因此,本論文的研究架構即依附在策略型CSR的研究流派之下,探討公司策略如何與社會策略進行有效整合,以強化公司的財務績效表現。本研究以美國公開發行的上市公司作為取樣對象,實證結果支持了公司的競爭策略,如: 成本領導與差異化策略等,對於CSR與財務績效表現(CFP)間的非線性關係具有正向調和的效果;而這些競爭策略則對於企業不道德或黑心事業(CSiR)與CFP間的非線性關係產生了負向調和的作用。因此,經理人應考量本身的競爭優勢來源,藉此與社會策略進行結合,以進一步強化公司的財務績效表現。此外,本研究也探討了公司內生性因素對於企業追求社會責任的策略選擇之影響。實證研究結果顯示,部分企業可能因為所面臨的內、外部環境等內生性因素所影響,而無法有效透過企業社會責任的執行以提高公司績效表現,以致於這類的公司將策略性選擇較不積極參與執行企業社會責任相關活動。本博士論文為未來的策略性CSR相關研究,建構初期的理論架構與探討諸多可能的研究方向;同時,也對企業經理人提出具有管理意涵的策略建議。 Corporate social responsibility (CSR) has emerged and accumulated considerable amount of research since late 1950s. One of the current research directions focuses on the interactions among a company’s business and social strategies, which crafts a research stream for strategic CSR. As a result, the research framework of this dissertation aims to explore the potentials for integrating a company’s business and social strategies, which allows a company to pursue social value without the compensation of its economic value, and even possibly improves its financial performance. Drawing observations from the U.S. publicly traded companies, this study suggests that business strategies such as cost leadership and differentiation positively moderate the curvilinear relationship between CSR and corporate financial performance (CFP); however, negatively moderates the curvilinear relationship between corporate social irresponsibility (CSiR) and CFP. Besides, this research also proposes that there are endogenous factors that affect a company’s strategic choices on whether or not being socially responsible. Some companies may be unable to well manage their social strategies to improve firm performance under the encountering enteral and external environment, which hold them back from being more socially responsible. This dissertation paves an early stage for conducting strategic CSR research, and construct some theoretical foundation for future studies. Besides, more strategic insights may be generated from this study for managers’ considerations. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71710 |
DOI: | 10.6342/NTU201804285 |
全文授權: | 有償授權 |
顯示於系所單位: | 商學研究所 |
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