椰奶小舖商業計畫書

Abstract

Abstract These days, people tend to depend their life outside of their residences longer because of various reasons, for example, convenient or work requirements, as well as the growing of healthy lifestyle trend. Although ready-to-drink beverage is the most convenient and available one, people seem to concern on the artificial or chemical substances that manufacturer use for keeping their product’s lives longer. There is a change in trend in what people consume as the coffee shop, café and beverage kiosk can be seen anywhere. Some people see what they consume as a reflection of their images. Some think that everything they consume count for their health and body shape. Coconut based beverage kiosk will be an alternative beverage kiosk which locates in Bangkok, Thailand, and replaces milk or other forms of dairy products with coconut related products such as coconut water, coconut milk, coconut oil or coconut sugar for those who are allergic of milk or lactose or search for healthy benefits from daily drinks. For instance, coconut coffee will be made by using coconut water to brew coffee and mixing with coconut milk instead of milk. This business begins with illustrating the interestedness in this business industry by adopting tools such as five forces and SWOT, then explaining the business model by using value proposition model canvas and business model canvas, after that doing market research for product’s prototype and target customer to develop management strategy. Financial plan is calculated to evaluate the feasibility of the project.