請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71628
標題: | 泰國旅宿業針對女性旅客之專題研究 Hostel Business Targeting Female Travelers in Thailand |
作者: | Chananard Wiwattarangkul 陳遂意 |
指導教授: | 郭佳瑋(Chia-Wei Kuo) |
關鍵字: | Female-only Hostel,Solo Female Travelers,Girlfriend Getaways, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | Traveling is an activity that many people choose for their leisure time with family and friends, and for inspiration and re-energizing from their daily tight schedule. The tourism industry has been a major source of revenue that drives many countries’ economy, including Thailand. This business plan studies the opportunity and the feasibility of the newly established Femelle hostel, the female-only hostel, in Bangkok, Thailand. The popularity of Bangkok as a global destination city amongst international tourists, and the current trends of female travelers are the attractive features of entering this business.
The Femelle hostel’s business plan starts with the introduction, which includes the interest of this business and the company overview. Business Model Canvas, the Porter’s five forces, and SWOT analysis are used to understand industry and market environment, and to determine business strategy. The target market, positioning, and marketing mix are assembled in the marketing plan to propose the most-fitted channels to create awareness and interaction with target customers and to maintain the customers. The eventual goals of this business are to provide the continual premium services to customers, and sustainable profitability to the owner. This business plan explains the operational and organizational plans that are used to build impression and to meet customers’ expectation. The financial assumption and financial forecast show the possibility and capacity of making long-lasting profit in running this business. The last chapter discusses opportunity for the future expansion of the products and services. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71628 |
DOI: | 10.6342/NTU201900004 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-108-1.pdf 目前未授權公開取用 | 6.69 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。