請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71628完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 郭佳瑋(Chia-Wei Kuo) | |
| dc.contributor.author | Chananard Wiwattarangkul | en |
| dc.contributor.author | 陳遂意 | zh_TW |
| dc.date.accessioned | 2021-06-17T06:04:59Z | - |
| dc.date.available | 2021-01-24 | |
| dc.date.copyright | 2019-01-24 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-01-21 | |
| dc.identifier.citation | Agoda.com, (2018). The Agoda ‘Solo Travel Trends 2018’. Retrieved October 31, 2018, from https://www.agoda.com/press/solo-travel
Ampersand Travel, (2018). Wander Women Index: The Best Destinations for Solo Female Travellers. Retrieved October 20, 2018, from https://www.ampersandtravel.com/blog/ 2018/wander-women-index-the-best-destinations-for-solo-female-travellers/ The American Automobile Association, Inc.(AAA)/Aspire Marketing, (2007). Girlfriends Getaway Report. Retrieved September 5, 2018, from https://www.businesswire.com/ news/home/20070719005563/en/comprehensive-report-girlfriend-getaways-social-pressures-women AXA Insurance, (2018). Building Insurance. Retrieved November 30, 2018, https://axa-prod.s3.amazonaws.com/thailandgi%2F90f67730-3048-4346-aecb-622dd6e07368_axa-sme-package-table-service.pdf Booking.com, (2014). Do Not Disturb: More Than Half of American Women Travelers are Going Solo. Retrieved September 5, 2018, from https://news.booking.com/do-not-disturb-more-than-half-of-american-women-travelers-are-going-solo Booking.com, (2018). Average global commission rate. Retrieved November 30, 2018, from https://checkin.booking.com/en-gb/uk/2018/02/27/booking-com-commission-model/ Booking.com, (2018). Lost in Translation?. Retrieved October 31, 2018, from https://globalnews.booking.com/bookingcom-research-exposes-surprising-gap-between-travel-ambitions-and-reality/#_edn1 Euromonitor International, (2018). Top 100 City Destination 2018. Retrieved November 30, 2018, from http://go.euromonitor.com/rs/805-KOK-719/images/wpTop100CitiesEN_Final.pdf Girlpower Marketing, (2018). Statistics on the Purchasing Power of Women. Retrieved September 5, 2018, from https://girlpowermarketing.com/statistics-purchasing-power-women/ Government of Thailand, (2004). Act of Parliament: Hotel BE 2547. Retrieved November 30, 2018, from http://web.krisdika.go.th/data/law/law2/%C349/%C349-20-2547-a0001.htm Hemwachirawarakorn, N., (2018). Time to buy and sell stocks. Retrieved December 3, 2018, from https://portal.settrade.com/blog/nivate/2018/09/24/2047 Hostelgeeks, (2017). Why Female Dorms? Retrieved September 5, 2018, from https://hostelgeeks.com/female-dorms-pros-cons-meaning/ Hostelworld Group, (2018). Women Driving Solo Bookings Increase with Greater Numbers Now Choosing to Travel Alone Than Men. Retrieved September 5, 2018, from http://www.hostelworldgroup.com/~/media/Files/H/Hostelworld-v2/press-release/solo-travel-soars-in-popularity.pdf Lister M., (2018). 40 Essential Social Media Marketing Statistics for 2018 Retrieved October 20, 2018, from https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics Mastercard, (2018). Global Destination Cities Index. Retrieved September 5, 2018, from https://newsroom.mastercard.com/press-releases/big-cities-big-business-bangkok-london-and-paris-lead-the-way-in-mastercards-2018-global-destination-cities-index/ Ministry of Tourism and Sports, (2018). Tourism Statistics. Retrieved September 5, 2018, from https://www.mots.go.th/more_news.php?cid=411&filename=index Nielsen Holding PLC, (2017). Outbound Chinese Tourism and Consumption Trends. Retrieved September 5, 2018, from https://www.nielsen.com/content/dam/nielsenglobal /cn/docs/Outbound% 20Chinese%20Tourism%20and%20Consumption%20Trends.pdf Osterwalder A., (2010). Business Model Canvas The Pantone, (2018). Announcing the Pantone Color of the Year 2019. Retrieved December 9, 2018, from https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019 The Stock Exchange of Thailand, (2018). Dusit Thani Public Company Limited stock’s fact sheet. Retrieved December 3, 2018, https://www.set.or.th/set/factsheet.do?symbol =DTC&ssoPageId=3&language =th &country=TH The Thai Bond Market Association, (2018). Government Bond Yield Curve. Retrieved December 3, 2018, from http://www.thaibma.or.th/EN/Market/YieldCurve /Government.aspx TripAdvisor, (2015). Rise in Solo Travel Amongst Southeast Asian Women. Retrieved October 31, 2018, from https://tripadvisor.mediaroom.com/2015-03-05-Rise-in-Solo-Travel-Amongst-Southeast-Asian-Women True Corporation, (2018). Internet and Mobile Monthly Package. Retrieved November 30, 2018, from http://trueonline.truecorp.co.th/package Women of China, (2017). More Chinese Women Travel Alone than Men. Retrieved October 20, 2018, from http://www.womenofchina.cn/womenofchina/html1/data_speaks/ 1711/4247-1.htm The World Bank, (2018). World Bank Raises Thai Growth Forecast to 4.1 percent. Retrieved September 5, 2018, from http://www.nationmultimedia.com/detail/Economy/30347150 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71628 | - |
| dc.description.abstract | Traveling is an activity that many people choose for their leisure time with family and friends, and for inspiration and re-energizing from their daily tight schedule. The tourism industry has been a major source of revenue that drives many countries’ economy, including Thailand. This business plan studies the opportunity and the feasibility of the newly established Femelle hostel, the female-only hostel, in Bangkok, Thailand. The popularity of Bangkok as a global destination city amongst international tourists, and the current trends of female travelers are the attractive features of entering this business.
The Femelle hostel’s business plan starts with the introduction, which includes the interest of this business and the company overview. Business Model Canvas, the Porter’s five forces, and SWOT analysis are used to understand industry and market environment, and to determine business strategy. The target market, positioning, and marketing mix are assembled in the marketing plan to propose the most-fitted channels to create awareness and interaction with target customers and to maintain the customers. The eventual goals of this business are to provide the continual premium services to customers, and sustainable profitability to the owner. This business plan explains the operational and organizational plans that are used to build impression and to meet customers’ expectation. The financial assumption and financial forecast show the possibility and capacity of making long-lasting profit in running this business. The last chapter discusses opportunity for the future expansion of the products and services. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T06:04:59Z (GMT). No. of bitstreams: 1 ntu-108-R06749047-1.pdf: 6853081 bytes, checksum: 25b7ffe34b26f34ed631136207561273 (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | Table of Contents
1. EXECUTIVE SUMMARY 1 2. INTRODUCTION AND COMPANY BACKGROUND 2 2.1 The Interests of the Business 2 2.2 Business Model Canvas 7 2.2.1 Key Partners 7 2.2.2 Key Activities 8 2.2.3 Key Resources 8 2.2.4 Value Propositions 8 2.2.5 Customer Relationships 9 2.2.6 Channels 9 2.2.7 Customer Segments 9 2.2.8 Cost Structure 10 2.2.9 Revenue Streams 10 2.3 Company Overview 10 2.3.1 Name of the Business 10 2.3.2 LOGO 11 2.3.3 Vision 11 2.3.4 Mission 11 2.3.5 Goal of the Business 12 3. SITUATIONAL ANALYSIS 12 3.1 Industry Structure 12 3.2 External Environment Analysis 14 3.2.1 The Power of Customers: High 14 3.2.2 The Power of Suppliers: Low 15 3.2.3 The Threat of New Entrants: Moderate 15 3.2.4 The Threat of Substitutes: Moderate 15 3.2.5 Rivalry Among Existing Competitors: High 16 3.3 Competitor Analysis 16 3.4 Customer Analysis 22 3.5 Market Opportunity 24 3.6 SWOT Analysis 29 4. MARKETING PLAN 31 4.1 Segmentation 31 4.2 Targeting 32 4.3 Positioning 32 4.4 Marketing Mix 33 4.4.1 Product & Service 33 4.4.2 Price 39 4.4.3 Place and Distribution Channels 40 4.4.4 Promotion 41 5. OPERATIONAL PLAN 44 5.1 Safety and Regulation 44 5.2 Quality Facilities 45 5.3 Quality Services 45 5.4 Hostel hygienic Standard 45 5.4 Supplier Selection 46 6. ORGANIZATIONAL MANAGEMENT 46 6.1 Objective 46 6.2 Organization Structure 46 6.3 Positions and Responsibilities 47 6.4 Compensation and Benefit 48 6.5 Recruiting 48 7. FINANCIAL PLAN 49 7.1 Important Assumption 49 7.2 Forecasted Income Statement 53 7.3 Financial Decision 56 7.4 Scenario Analysis 57 7.4.1 The Worst Case 57 7.4.1 The Best Case 60 8. Future Expansion Plan 62 8.1 Café at the hostel 62 8.2 Branch expansion 62 REFERENCES 64 APPENDIX 1 67 APPENDIX 2 68 | |
| dc.language.iso | en | |
| dc.subject | Female-only Hostel | en |
| dc.subject | Solo Female Travelers | en |
| dc.subject | Girlfriend Getaways | en |
| dc.title | 泰國旅宿業針對女性旅客之專題研究 | zh_TW |
| dc.title | Hostel Business Targeting Female Travelers in Thailand | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 張景宏(Ching-Hung Chang),陳聿宏(Yu-Hung Chen) | |
| dc.subject.keyword | Female-only Hostel,Solo Female Travelers,Girlfriend Getaways, | en |
| dc.relation.page | 69 | |
| dc.identifier.doi | 10.6342/NTU201900004 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2019-01-21 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-108-1.pdf 未授權公開取用 | 6.69 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。