良伴健康果汁店於中國大陸之商業計畫書

Abstract

此份商業計畫書，為”涼拌”果汁店在中國開業，且研究水耕農業在鮮榨果汁市場的商業應用。至今，我們可以看到因為化學汙染屋和水汙染，而對乾淨且健康的蔬果的需求與日俱增。但隨著中國急速的城市化導致可耕農地的消失，也減少了農作物的供應量，卻帶來的是糧食價格的上漲。應用室內養殖技術，不僅可以提供乾淨新鮮的農作物，還有助於促進農業技術的創新。 “良伴”果汁店決心成為最佳的日常果汁飲料供應商，也將成為兒童和大人不可缺少的同伴，與其他果汁店不同的地方在於，本店80%的蔬果食材來自於自家的水耕栽培，讓消費者享受低糖、無奶精、且新鮮現榨的蔬果汁。未來，我們也將會推出線上購買的服務。而除了商業，”涼拌”果汁店為城市孩童提供和農業栽培的近距離接觸機會，對於回饋社會，”涼拌”果汁店也不餘遺力。 “良伴”果汁店會持續創收，投資回收期為1.17年，並以財務計劃分析結果來看，是值得投資的標的。

The business plan “the good companion” juice bar in China will study on the commercial application of hydroponic farming technique in fresh juice market. Currently, we see increasing demands of clean and healthy vegetables due to chemical pollutants and water contamination. On the other hand, the rapid urbanization in China has led to the increasing loss of agricultural land, which reduces food supply and cause higher food prices. The commercial use of indoor farming technique will not only provide clean and healthy source of crops, it will also help to promote innovation of agriculture technology. “The good companion” juice bar is determined to become the best daily juice drink provider and indispensable companion for children as well as adults. To be different with other juice bar products, customers are able to enjoy low sugar, no cream, fresh squeezed juice drinks by keeping more than 80% proportion of original ingredients from hydroponic vegetables. The “good companion” juice bar will take the social responsibility in the long run in terms of providing urban children with opportunities of having a closer look of various cultivated plants. In the long run, we also see the opportunities of on-line business of packaged fresh juice except the off-line business. The “good companion” juice bar will continuously generate income with the payback period of 1.17 year and is worth for investment from the analysis result from financial plan.