請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69376完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳坤志(Kunchih Chen) | |
| dc.contributor.author | YANTING JIANG | en |
| dc.contributor.author | 蒋妍婷 | zh_TW |
| dc.date.accessioned | 2021-06-17T03:14:08Z | - |
| dc.date.available | 2022-07-19 | |
| dc.date.copyright | 2018-07-19 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-07-11 | |
| dc.identifier.citation | Aune, D., Giovannucci, E., Boffetta, P., Fadnes, L.T., Keum, N., Norat, T., Greenwood, E.C., Riboli, E., Vatten, L.J., Tonstad, S. (2017) Fruit and vegetable intake and the risk of cardiovascular disease, total cancer and all-cause mortality—a systematic review and dose-response meta-analysis of prospective studies. International Journal of Epidemiology, Volume 46, Issue 3, 1029–1056
Boeing, H., Bechthold, A., Bub, A., Ellinger, S., Haller, D., Kroke, A., Bonnet, E.L., Müller M.J., Oberritter H., Schulze M., Stehle P., Watzl, B. (2012). Critical review: vegetables and fruit in the prevention of chronic diseases. European Journal of Nutrition, 51(6), 637–663 Bub, A., Watzl, B., Blockhaus, M., Briviba, K., Liegibel, U., Müller, H., Pool-Zobel, B.L., Rechkemmer, G. (2003) Fruit juice consumption modulates antioxidative status, immune status and DNA damage. The Journal of Nutritional Biochemistry, Volume 14, Issue 2, 90-98 Chaoui, L.M., Leman, E., Rufei, Z. (2009) Urban Trends and Policy in China. In OECD Regional Development Working Report; OECD China's shrinking arable land an opportunity for you (May 23, 2017) from: https://www.fcc-fac.ca/en/ag-knowledge/ag-economics/chinas-shrinking-arable-land-an-opportunity-for-you.html Despommier, Dickson. (2013). Farming up the city: The rise of urban vertical farms. Trends in biotechnology. 31. 388-9. Eshak E.S., Hiroyasu Iso, Tetsuya Mizoue, Manami Inoue, Mitsuhiko Nodae, Shoichiro Tsugane (2013) Soft drink, 100% fruit juice, and vegetable juice intakes and risk of diabetes mellitus. Clinical Nutrition, 32( 2), 300-308 Forecast Analysis of the Development of Catering Industry in China from 2018 to 2022 (2018) retrieved from http://www.ocn.com.cn/touzi/chanye/201804/ephju26095053.shtml Gericke, W. (2010) The complete guide to soilless gardening. Kessinger Legacy Reprints(Originally printed in 1940) Global real salary growth rate will decrease in 2018 China's wages increase by 4.2% (2017) Retrieved from http://forex.cngold.com.cn/20171228d1710n200371297.html He Y, Zhao L, Yu D, Fang H, Yu W, Guo Q, Wang X, Yang X, Ma G. (2016) Consumption of fruits and vegetables in Chinese adults from 2010 to 2012. Zhonghua Yu Fang Yi Xue Za Zhi. 50(3):221-4 Jiang, L.; Deng, X.; Seto, K.C (2013) The impact of urban expansion on agricultural land use intensity in China. Land Use Policy, 35, 33-39 Kant, A.K., Graubard B.I., and Schatzkin, A. (2004) Dietary Patterns Predict Mortality in a National Cohort: The National Health Interview Surveys, 1987 and 1992. The Journal of Nutrition, Volume 134, Issue 7, 1793–1799 Liu, R.H. (2003) Health benefits of fruit and vegetables are from additive and synergistic combinations of phytochemicals. The American Journal of Clinical Nutrition, Volume 78, Issue 3, 517S–520S Liu S., Manson J.E., Lee I., Cole S.R., Hennekens C.H., Willett W.C., and Buring J.E. (2000) Fruit and vegetable intake and risk of cardiovascular disease: the Women's Health Study. The American Journal of Clinical Nutrition, Volume 72, Issue 4, 922–928 Ministry of Home Affairs (2012) Census of India. In Rural Urban Distribution of Population Report. Nath, Reshmita & Luan, Yibo & Yang, Wangming & Yang, Chen & Chen, Wen & Li, Qian & Cui, Xuefeng. (2015). Changes in Arable Land Demand for Food in India and China: A Potential Threat to Food Security. Sustainability. 2015. 5371-5397. National Bureau of Statistics (NBS) (2014) Statistical Communique of the People’s Republic of China on the 2013 National Economic and Social Development. National Center for Complementary and Integrative Health (2015) Using Dietary Supplements Wisely. Retrieved June 10, 2015, from https://nccih.nihgov/sites/nccam.nih.gov/files/Using_Dietary_Supplements_Wisely_10-06-2015.pdf Prättälä R, Paalanen L, Grinberga D, Helasoja V, Kasmel A, Petkeviciene J (2006) Gender differences in the consumption of meat, fruit and vegetables are similar in Finland and the Baltic countries. Oxford Journals, Medicine. [Online] European Journal of Public Health, Vol.17 (5), 520-525. Pollard J, Kirk SF, Cade JE (2002) Factors affecting food choice in relation to fruit and vegetables intake: A review. Nutrition Research Review, Volume 15, Issue 2, 373-387 Sheikh BA (2006) Hydroponics: key to sustain agriculture in water stressed and urban environment. Pakistan Journal of Agriculture, Agricultural Engineering and Veterinary Sciences, 22, 53-57 Slavin, J.L. and Lloyd, B. (2012) Health Benefits of Fruits and Vegetables. Advances in Nutrition, 3(4), 506–516 Steinmetz, K.A. and Potter, J.D. (1996) Vegetables, Fruit, and Cancer Prevention. Journal of the Academy of Nutrition and Dietetics, Volume 96, Issue 10, 1027–1039 U.S. Department of Health and Human Services and U.S. Department of Agriculture (2015) 2015 – 2020 Dietary Guidelines for Americans. 8th Edition. December 2015. Available at https://health.gov/dietaryguidelines/2015/guidelines/. Wang ZH, Zhang B, Wang HJ, Zhang JG, Du WW, Su C, Zhang J, Jiang HR, Zhai FY (2013) Trend in vegetable and fruit intake among Chinese children and adolescents aged 6 to 17 years from 1991 to 2009 and related socio-demographic factors. Zhonghua Liu Xing Bing Xue Za Zhi.34(9), 863-8 Zhou, Z., Tian, W., Wang J., Liu, H., Cao, L., and Australian government of Agriculture, Fisheries and Forestry (2012) Food consumption trends in china April 2012 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69376 | - |
| dc.description.abstract | 此份商業計畫書，為”涼拌”果汁店在中國開業，且研究水耕農業在鮮榨果汁市場的商業應用。至今，我們可以看到因為化學汙染屋和水汙染，而對乾淨且健康的蔬果的需求與日俱增。但隨著中國急速的城市化導致可耕農地的消失，也減少了農作物的供應量，卻帶來的是糧食價格的上漲。應用室內養殖技術，不僅可以提供乾淨新鮮的農作物，還有助於促進農業技術的創新。
“良伴”果汁店決心成為最佳的日常果汁飲料供應商，也將成為兒童和大人不可缺少的同伴，與其他果汁店不同的地方在於，本店80%的蔬果食材來自於自家的水耕栽培，讓消費者享受低糖、無奶精、且新鮮現榨的蔬果汁。未來，我們也將會推出線上購買的服務。而除了商業，”涼拌”果汁店為城市孩童提供和農業栽培的近距離接觸機會，對於回饋社會，”涼拌”果汁店也不餘遺力。 “良伴”果汁店會持續創收，投資回收期為1.17年，並以財務計劃分析結果來看，是值得投資的標的。 | zh_TW |
| dc.description.abstract | The business plan “the good companion” juice bar in China will study on the commercial application of hydroponic farming technique in fresh juice market.
Currently, we see increasing demands of clean and healthy vegetables due to chemical pollutants and water contamination. On the other hand, the rapid urbanization in China has led to the increasing loss of agricultural land, which reduces food supply and cause higher food prices. The commercial use of indoor farming technique will not only provide clean and healthy source of crops, it will also help to promote innovation of agriculture technology. “The good companion” juice bar is determined to become the best daily juice drink provider and indispensable companion for children as well as adults. To be different with other juice bar products, customers are able to enjoy low sugar, no cream, fresh squeezed juice drinks by keeping more than 80% proportion of original ingredients from hydroponic vegetables. The “good companion” juice bar will take the social responsibility in the long run in terms of providing urban children with opportunities of having a closer look of various cultivated plants. In the long run, we also see the opportunities of on-line business of packaged fresh juice except the off-line business. The “good companion” juice bar will continuously generate income with the payback period of 1.17 year and is worth for investment from the analysis result from financial plan. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T03:14:08Z (GMT). No. of bitstreams: 1 ntu-107-R05749031-1.pdf: 15760632 bytes, checksum: 451d441b915e559bf1d7c8f4a302eee3 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | Table of contents
List of tables List of figures 1. Executive summary ........................................................................................... 1 2. Introduction .......................................................................................................... 3 2-1. Business model canvas ................................................................................... 3 2-2. The interest of business ................................................................................ 4 2-3. Mission ................................................................................................................ 4 2-4. The products and goal in juice bar ........................................................... 5 2-4-1 The products in juice bar ...................................................................... 5 2-4-2 The goal in juice bar ................................................................................ 7 2-5. Logo of juice bar ............................................................................................. 7 3. Market background analysis ........................................................................... 9 3-1 Vegetable and fruit intake and health ........................................................ 9 3-2 Vegetables and fruits consumption trends in China ............................. 10 3-3 Current situation of urban agriculture in China ................................... 12 3-4 Hydroponics vs conventional farming ..................................................... 13 4. Situational analysis ........................................................................................... 15 4-1 External environment analysis ...................................................................... 15 4-1-1 Definition of beverage industry ........................................................... 15 4-1-2 Policies of beverage industry in China ............................................. 15 4-1-3 Market size of beverage industry in China ...................................... 16 4-1-4 Fruit juice trend in China ...................................................................... 17 4-2 Main competitors in the market of China ................................................ 20 4-2-1 Case study of zero degree guofang ...................................................... 23 4-2-2 Porter’s five forces ................................................................................... 25 4-3 Internal analysis .............................................................................................. 29 4-3-1 SWOT analysis ........................................................................................... 29 4-4 Key to success ...................................................................................................... 30 5. Marketing research ........................................................................................... 31 5-1 Methodology ..................................................................................................... 31 5-2 Social demographic characteristics ................................................................ 33 5-3 The results of marketing research ................................................................... 35 5-4 Data analysis of marketing research .............................................................. 36 6. Marketing plan ................................................................................................... 38 6-1 Target market ...................................................................................................... 38 6-2 Brand strategy ...................................................................................................... 39 6-3 Brand positioning .............................................................................................. 40 6-4 Product strategy ................................................................................................. 40 6-4-1 Consumer needs ......................................................................................... 40 6-4-2 Product positioning and design ................................................................. 41 6-4-3 Product recipe design ................................................................................ 42 6-4-4 Main vegetable ingredients ...................................................................... 42 6-4-5 Technology ................................................................................................... 47 6-5 Promotion strategy .............................................................................................. 50 6-6 Price strategy ...................................................................................................... 53 6-7 Place strategy ...................................................................................................... 55 7. Operational plan ................................................................................................ 58 7-1 Supplier information ......................................................................................... 58 7-2 Raw material procurement plan ...................................................................... 59 7-3 Store decoration ................................................................................................. 59 7-4 The indoor farming machine production plan .............................................. 61 7-5 The indoor farming machine operation process ........................................... 62 7-6 Operation of food serving .............................................................................. 63 7-7 Inventory management ...................................................................................... 65 7-8 Customer service ................................................................................................. 65 8. Organization management .............................................................................. 66 8-1 Organizational structure ................................................................................... 66 8-2 Positions and responsibilities ........................................................................... 66 9. Financial plan ...................................................................................................... 68 9-1 Capital Investment ........................................................................................... 68 9-2 Cost of Capital ................................................................................................... 69 9-3 Revenue forecasting ........................................................................................... 70 9-4 Cost analysis ...................................................................................................... 71 9-5 Five years revenue forecasting ........................................................................ 74 9-6 Breakeven analysis ........................................................................................... 75 9-7 Project valuation ................................................................................................ 76 10. Social return on investment ........................................................................... 76 11. Future plan ........................................................................................................... 79 11-1 Branch expansion .............................................................................................. 79 11-2 Expand distribution channel ........................................................................... 79 11-3 Cross-selling business ...................................................................................... 80 12. Limitations and risks of business plan ........................................................ 81 13. References ........................................................................................................... 82 Appendix 1 ................................................................................................................... 84 Appendix 2 ................................................................................................................... 90 Appendix 3 ................................................................................................................... 95 | |
| dc.language.iso | en | |
| dc.subject | 果汁 | zh_TW |
| dc.subject | 水耕 | zh_TW |
| dc.subject | juice bar | en |
| dc.title | 良伴健康果汁店於中國大陸之商業計畫書 | zh_TW |
| dc.title | The “Good Companion” Juice Bar in China | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 謝冠雄(Edward Hiesh) | |
| dc.contributor.oralexamcommittee | 張晏誠(Yancheng Chang) | |
| dc.subject.keyword | 果汁,水耕, | zh_TW |
| dc.subject.keyword | juice bar, | en |
| dc.relation.page | 97 | |
| dc.identifier.doi | 10.6342/NTU201801389 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-07-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-107-1.pdf 未授權公開取用 | 15.39 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。