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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69221
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dc.contributor.advisor曹承礎(Seng-Cho Chou)
dc.contributor.authorHelue Lainezen
dc.contributor.author海蕾瑞zh_TW
dc.date.accessioned2021-06-17T03:10:50Z-
dc.date.available2018-07-19
dc.date.copyright2018-07-19
dc.date.issued2018
dc.date.submitted2018-07-18
dc.identifier.citation1) https://es.wikipedia.org/wiki/Francisco_Morazán
2)http://170.238.108.227/binhnd/RpWebEngine.exe/Portal?BASE=EPH2016&lang=ES
3)http://www.trabajo.gob.hn/tabla-de-salario-minimo-2018/
4)https://www.cnbc.com/2018/03/08/reuters-america-honduras-sees-economic-growth-of-up-to-4-point-2-pct-in-2018.html
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69221-
dc.description.abstractWater for You and Me is a social business created to alleviate the lack of access to clean water that exists today in Honduras. This social business has been created by GGDP (GRUPO DE GESTIÓN Y DESARROLLO PRODUCTIVO) Group of Management and Productive Development - a mercantile society that seeks to potentiate local producers of Honduras, their families and their future development.
Water for You and Me mission will be to provide accessible water filters to the Honduran families, guaranteeing the safety of the water being consumed. The reason we chose this name for the company is because for very home water filter purchased, our business will donate an individual bottle water filter to communities in need of clean water.
Our business will offer one home water filter systems and their replacement filter cartridges, Mobile Water which is an individual bottle water filter with its corresponding replacement cartridge and C-Free Water Straw, an individual portable filter in the shape of a straw. Compared to our competitors who only offer home filters, we offer both, home and individual filters. An important characteristic of our home water filter systems is that they are non electrical, a feature that is not available in the water filters currently sold in Honduras.
The target customers for our water filters will be middle class families, low income or no income families for the filters that will be donated, government and private businesses who have social responsibility programs in the community. Initially our operations will be in the capital city Tegucigalpa and adjacent areas. As our company grows, we will expand to different areas in Honduras.
Marketing efforts will strongly rely on the alliance we have with the Credit Unions in Honduras. Through these credit unions we have access to 845,000 affiliates who can purchase the filters from our company and/or donate filters to those in need of filters.
Finally, as we operate our business throughout the years, we expect a net profit margin sufficient enough to allow us to continue with our operations and donations to communities with no access to clean water.
en
dc.description.provenanceMade available in DSpace on 2021-06-17T03:10:50Z (GMT). No. of bitstreams: 1
ntu-107-R05749049-1.pdf: 4561814 bytes, checksum: 1b158f2df2619618b3805b4f6cb62120 (MD5)
Previous issue date: 2018
en
dc.description.tableofcontentsTABLE OF CONTENTS
1. COMPANY DESCRIPTION 1
2. SOCIAL NEEDS AND OPPORTUNITY IN HONDURAS 3
3. PRODUCTS & SERVICES 5
3.1 KEY WATER HOME FILTER 5
3.2 PORTABLE WATER FILTER BOTTLE: MOBILE WATER 7
3.3 C-FREE WATER PURIFIER STRAW 9
4. MARKET ANALYSIS 10
4.1 OVERVIEW 10
4.2 WATER FILTERS SURVEY 10
4.3 MARKET RESEARCH: INDUSTRY 13
4.4 MARKET RESEARCH: COMPETITION 15
4.5 MARKET RESEARCH: CONSUMER BEHAVIOR 16
4.6 GOVERNMENT AND PRIVATE BUSINESSES 20
5. TARGET MARKET AND MARKETING STRATEGIES 21
5.1 TARGET MARKETS 21
5.2 MARKETING STRATEGY SUMMARY 22
5.3 PROMOTION STRATEGY 23
5.4 PLACE STRATEGY 24
5.5 PRICE STRATEGY 25
5.6 PRODUCT STRATEGY 26
5.6.1 COMPETITIVE ADVANTAGES 27
5.7 COMPETITIVE ANALYSIS WORKSHEET 29
6. ORGANIZATION MANAGEMENT 30
6.1 PERSONNEL PLAN 31
6.2 ORGANIZATIONAL CHART 32
7. FINANCIAL PLAN 33
7.1 IMPORTANT ASSUMPTIONS 33
7.2 STARTUP EXPENSES & CAPITALIZATION 34
7.3 ANNUAL SALARIES 35
7.4 SALES FORECAST 35
7.4.1 12 Months Sale Forecast 36
7.4.2 3-Years Sale Forecast 37
7.5 3-YEAR PROFIT & LOSS PROJECTION 38
7.6 CASH FLOW PROJECTION 40
7.7 BREAK-EVEN CALCULATION 45
7.8 KEY FINANCIAL INDICATORS 46


8. SOCIAL RETURN ON INVESTMENT 47
9. FUTURE PLAN: GROWTH AND EXIT STRATEGIES 49
9.1 GROWTH STRATEGY 49
9.2 EXIT STRATEGY 50
REFERENCES 51
APPENDICES 52
APPENDIX # 1 NATIONAL SURVEY OF DEMOGRAPHICS AND HEALTH 52
APPENDIX # 2 BROCHURES AND TEST REPORTS 53
APPENDIX # 3 QUOTATIONS OF FILTERS 56
APPENDIX # 4 STARTUP EXPENSES DETAIL 59
APPENDIX #5 TWELVE MONTHS SALE DETAIL 60
APPENDIX # 6 FIRST YEAR PROFIT AND LOSS PROJECTION 61
APPENDIX # 7 MEDICAL EXPENSES PER PATIENT IN HONDURAS 62
APPENDIX # 8 QUOTATION OF WATER FILTER FOR 60 PEOPLE 65
dc.language.isoen
dc.subjectsocial businesszh_TW
dc.subjectwater filterszh_TW
dc.subjectHonduraszh_TW
dc.title洪都拉斯濾水設備zh_TW
dc.titleWater Filters for Hondurasen
dc.typeThesis
dc.date.schoolyear106-2
dc.description.degree碩士
dc.contributor.coadvisor謝冠雄(Edward Hsieh)
dc.contributor.oralexamcommittee陳建錦(Chien-Chin Chen)
dc.subject.keywordwater filters,social business,Honduras,zh_TW
dc.relation.page65
dc.identifier.doi10.6342/NTU201801622
dc.rights.note有償授權
dc.date.accepted2018-07-18
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
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