請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69221完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Helue Lainez | en |
| dc.contributor.author | 海蕾瑞 | zh_TW |
| dc.date.accessioned | 2021-06-17T03:10:50Z | - |
| dc.date.available | 2018-07-19 | |
| dc.date.copyright | 2018-07-19 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-07-18 | |
| dc.identifier.citation | 1) https://es.wikipedia.org/wiki/Francisco_Morazán
2)http://170.238.108.227/binhnd/RpWebEngine.exe/Portal?BASE=EPH2016&lang=ES 3)http://www.trabajo.gob.hn/tabla-de-salario-minimo-2018/ 4)https://www.cnbc.com/2018/03/08/reuters-america-honduras-sees-economic-growth-of-up-to-4-point-2-pct-in-2018.html | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/69221 | - |
| dc.description.abstract | Water for You and Me is a social business created to alleviate the lack of access to clean water that exists today in Honduras. This social business has been created by GGDP (GRUPO DE GESTIÓN Y DESARROLLO PRODUCTIVO) Group of Management and Productive Development - a mercantile society that seeks to potentiate local producers of Honduras, their families and their future development.
Water for You and Me mission will be to provide accessible water filters to the Honduran families, guaranteeing the safety of the water being consumed. The reason we chose this name for the company is because for very home water filter purchased, our business will donate an individual bottle water filter to communities in need of clean water. Our business will offer one home water filter systems and their replacement filter cartridges, Mobile Water which is an individual bottle water filter with its corresponding replacement cartridge and C-Free Water Straw, an individual portable filter in the shape of a straw. Compared to our competitors who only offer home filters, we offer both, home and individual filters. An important characteristic of our home water filter systems is that they are non electrical, a feature that is not available in the water filters currently sold in Honduras. The target customers for our water filters will be middle class families, low income or no income families for the filters that will be donated, government and private businesses who have social responsibility programs in the community. Initially our operations will be in the capital city Tegucigalpa and adjacent areas. As our company grows, we will expand to different areas in Honduras. Marketing efforts will strongly rely on the alliance we have with the Credit Unions in Honduras. Through these credit unions we have access to 845,000 affiliates who can purchase the filters from our company and/or donate filters to those in need of filters. Finally, as we operate our business throughout the years, we expect a net profit margin sufficient enough to allow us to continue with our operations and donations to communities with no access to clean water. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T03:10:50Z (GMT). No. of bitstreams: 1 ntu-107-R05749049-1.pdf: 4561814 bytes, checksum: 1b158f2df2619618b3805b4f6cb62120 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | TABLE OF CONTENTS
1. COMPANY DESCRIPTION 1 2. SOCIAL NEEDS AND OPPORTUNITY IN HONDURAS 3 3. PRODUCTS & SERVICES 5 3.1 KEY WATER HOME FILTER 5 3.2 PORTABLE WATER FILTER BOTTLE: MOBILE WATER 7 3.3 C-FREE WATER PURIFIER STRAW 9 4. MARKET ANALYSIS 10 4.1 OVERVIEW 10 4.2 WATER FILTERS SURVEY 10 4.3 MARKET RESEARCH: INDUSTRY 13 4.4 MARKET RESEARCH: COMPETITION 15 4.5 MARKET RESEARCH: CONSUMER BEHAVIOR 16 4.6 GOVERNMENT AND PRIVATE BUSINESSES 20 5. TARGET MARKET AND MARKETING STRATEGIES 21 5.1 TARGET MARKETS 21 5.2 MARKETING STRATEGY SUMMARY 22 5.3 PROMOTION STRATEGY 23 5.4 PLACE STRATEGY 24 5.5 PRICE STRATEGY 25 5.6 PRODUCT STRATEGY 26 5.6.1 COMPETITIVE ADVANTAGES 27 5.7 COMPETITIVE ANALYSIS WORKSHEET 29 6. ORGANIZATION MANAGEMENT 30 6.1 PERSONNEL PLAN 31 6.2 ORGANIZATIONAL CHART 32 7. FINANCIAL PLAN 33 7.1 IMPORTANT ASSUMPTIONS 33 7.2 STARTUP EXPENSES & CAPITALIZATION 34 7.3 ANNUAL SALARIES 35 7.4 SALES FORECAST 35 7.4.1 12 Months Sale Forecast 36 7.4.2 3-Years Sale Forecast 37 7.5 3-YEAR PROFIT & LOSS PROJECTION 38 7.6 CASH FLOW PROJECTION 40 7.7 BREAK-EVEN CALCULATION 45 7.8 KEY FINANCIAL INDICATORS 46 8. SOCIAL RETURN ON INVESTMENT 47 9. FUTURE PLAN: GROWTH AND EXIT STRATEGIES 49 9.1 GROWTH STRATEGY 49 9.2 EXIT STRATEGY 50 REFERENCES 51 APPENDICES 52 APPENDIX # 1 NATIONAL SURVEY OF DEMOGRAPHICS AND HEALTH 52 APPENDIX # 2 BROCHURES AND TEST REPORTS 53 APPENDIX # 3 QUOTATIONS OF FILTERS 56 APPENDIX # 4 STARTUP EXPENSES DETAIL 59 APPENDIX #5 TWELVE MONTHS SALE DETAIL 60 APPENDIX # 6 FIRST YEAR PROFIT AND LOSS PROJECTION 61 APPENDIX # 7 MEDICAL EXPENSES PER PATIENT IN HONDURAS 62 APPENDIX # 8 QUOTATION OF WATER FILTER FOR 60 PEOPLE 65 | |
| dc.language.iso | en | |
| dc.subject | social business | zh_TW |
| dc.subject | water filters | zh_TW |
| dc.subject | Honduras | zh_TW |
| dc.title | 洪都拉斯濾水設備 | zh_TW |
| dc.title | Water Filters for Honduras | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 謝冠雄(Edward Hsieh) | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien-Chin Chen) | |
| dc.subject.keyword | water filters,social business,Honduras, | zh_TW |
| dc.relation.page | 65 | |
| dc.identifier.doi | 10.6342/NTU201801622 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-07-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-107-1.pdf 未授權公開取用 | 4.45 MB | Adobe PDF |
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