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A study of factors influencing aNobii users’ judgment:
a Lens model approach
Lens model,book choosing behavior,decision making,preference,
|Publication Year :||2012|
The study set out to explore how readers employ various information cues to choose books in aNobii, an online social network site for book lovers. Based on Len’s model, regression analyses were conducted to determine the significe of cues that readers relied on during book choosing. Furthermore, the study also investigated the influence of judgment cues when users intereacted with different book finding tools. Besides, the study looks into how individuals’ reading preference structure affect book choosing, measured by questionarries and SNA. A total of 50 participatants took part in the quasi-experimental study where they were asked to choose books of interest with three book finding tools in aNobii: author, friend, and similar bookshelf. They were asked to estimate influence of cues for their judgment, including author, title, topic, cover design, publisher, publication date, reader review, and editor review.
Some major findings are as follows. First, Authors were the most important cue for the judgment of books. Even though Publisher was not considered an important source by the participants’ judgment, it was regarded as an important factor in the statistic models explaning users’ confidence judgment. In addition, novel information, such as design of the cover and book title, and publication date assisted reasers to monitor the latest publication of familiar authors/genres.
Second, the importance of cues differs with different book finding tools. The confidence satisfaction is high when Author was used as the book-finding tool. Readers ascribed importance to reader review written by friends when browsing friends’ bookshelf, which indicate that the power of word of mouth, especially friends’ recommendation.
Lastly, two aspects of reading preference structure: preference insight and preference homogeneity were also found to affect book choosing. Overall, reader who had high insight and high homogeneity showed more confidence in their judgements. Readers with high insight used more cues than those with low insight did since they could effectively utilize information available. High homogeneity readers depended on topic relevant cues. On the other hand, low homogeneity readers ascribed greater importance to non-topic relevance, such as book design, title, and publication date.
|Appears in Collections:||圖書資訊學系|
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