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| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 唐牧群(Muh-Chyun Tang) | |
| dc.contributor.author | Yi-Jin Sie | en |
| dc.contributor.author | 謝宜瑾 | zh_TW |
| dc.date.accessioned | 2021-05-17T09:17:11Z | - |
| dc.date.available | 2014-04-27 | |
| dc.date.available | 2021-05-17T09:17:11Z | - |
| dc.date.copyright | 2012-11-22 | |
| dc.date.issued | 2012 | |
| dc.date.submitted | 2012-10-17 | |
| dc.identifier.citation | 何健豪（民100）。aNobii網路書櫃使用者利用社會性導覽工具尋書及決策之研究。國立臺灣大學圖書資訊學系碩士論文，未出版，台北市。
吳俊昇（民92）。虛擬社群成員滿意度與消費行為相關之研究。國立成功大學國際企業研究所碩士論文，未出版，台南市。 吳鴻駿（民98）。結合事實與價值的環境評估決策模式-以高屏溪流域水資源開發計畫為例。國立中山大學公共事務管理研究所碩士論文，未出版，高雄市。 林珊如、劉應琳（民90）。休閒閱讀找書策略及影響選書因素之探討--以臺大BBS Books版愛書人為例。資訊傳播與圖書館學，8(2)，23-37。 林頌堅 （民99）。以詞語共現網絡分析探勘資訊傳播學領域的研究主題與關係。圖書資訊學研究，4(2)，123-148。 張寧（民93）。社會判斷理論之集體決策程序對互動管理成果之驗證－兼論政策分析中集體決策方法之比較。國立中央大學公共事務管理研究所碩士論文，未出版，桃園縣。 唐牧群、吳宛青（民98）。由透鏡理論看大學圖書館讀者選書決策過程。圖書資訊學刊，7(1/2)，37-52。 Agosto, D. E. (2002). Bounded rationality and satisficing in young people's Web-based decision making. Journal of the American Society for Information Science and Technology, 53(1), 16-27. doi:10.1002/asi.10024 Aiello,L.M.,Barrat,A., Cattuto,C., Ruffo,G.& Schifanella,R.(2010). Link creation and profile alignment in the aNobii social network. In Proceedings of the Second IEEE International Conference on Social Computing SocialCom 2010, Minneapolis, USA. doi: 10.1109/SocialCom.2010.42 Alberich, R., Miro-Julia, J., & Rossello, F. (2002). Marvel Universe looks almost like a real social network. 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6738 | - |
| dc.description.abstract | 本研究主要目的在探究讀者於網絡書櫃aNobii的休閒閱讀選書行為，以透鏡模式為基礎，了解讀者於選書瀏覽過程中所倚賴選書線索與信心滿意度之間的關連，建立多元迴歸方程式說明各選書因素權重。另外，探究不同選書瀏覽管道(作者、朋友、相似書櫃)中，各選書線索的影響力，並嘗試運用偏好量表與社會網絡分析法呈現閱讀偏好對選書決策的影響。
研究結果發現，在選書線索中，「作者」為診斷力高且近用性高的線索，代表書籍品質與過去閱讀經驗的連結，讀者對作者以往作品的了解內化為個人知識，可減低選書風險。其次，多數讀者認為「出版社」並非重要選書因素，但多元迴歸分析結果顯示「出版社」是重要影響信心滿意度的因素，顯現主觀認知與客觀結果的差異。另外，「書籍設計」與「書名」會引起讀者注意力，「出版日期」則可以幫助讀者檢驗書籍出版資訊完整度。 而在不同瀏覽管道中，研究發現經由「作者管道」選擇的書籍，信心滿意度最高。而在瀏覽朋友書櫃時，重要他人所撰寫的書評會影響讀者尋書，彰顯朋友推薦口碑資訊的影響力。 閱讀偏好狀態的不同，的確影響讀者的選書。本研究將閱讀偏好分為偏好察覺度與偏好同質性兩個面向探討，研究結果顯示高察覺且高同質的讀者，平均信心滿意度最高。高察覺讀者由於能有效應用得到的資訊，故其運用的選書線索較多。另一方面，閱讀同質性低的讀者主要依賴作者、主題、內容簡介等判斷主題相關的線索；閱讀同質性高的讀者，則較關切主題相關以外的線索，如資訊新奇性與新穎度。 | zh_TW |
| dc.description.abstract | The study set out to explore how readers employ various information cues to choose books in aNobii, an online social network site for book lovers. Based on Len’s model, regression analyses were conducted to determine the significe of cues that readers relied on during book choosing. Furthermore, the study also investigated the influence of judgment cues when users intereacted with different book finding tools. Besides, the study looks into how individuals’ reading preference structure affect book choosing, measured by questionarries and SNA. A total of 50 participatants took part in the quasi-experimental study where they were asked to choose books of interest with three book finding tools in aNobii: author, friend, and similar bookshelf. They were asked to estimate influence of cues for their judgment, including author, title, topic, cover design, publisher, publication date, reader review, and editor review.
Some major findings are as follows. First, Authors were the most important cue for the judgment of books. Even though Publisher was not considered an important source by the participants’ judgment, it was regarded as an important factor in the statistic models explaning users’ confidence judgment. In addition, novel information, such as design of the cover and book title, and publication date assisted reasers to monitor the latest publication of familiar authors/genres. Second, the importance of cues differs with different book finding tools. The confidence satisfaction is high when Author was used as the book-finding tool. Readers ascribed importance to reader review written by friends when browsing friends’ bookshelf, which indicate that the power of word of mouth, especially friends’ recommendation. Lastly, two aspects of reading preference structure: preference insight and preference homogeneity were also found to affect book choosing. Overall, reader who had high insight and high homogeneity showed more confidence in their judgements. Readers with high insight used more cues than those with low insight did since they could effectively utilize information available. High homogeneity readers depended on topic relevant cues. On the other hand, low homogeneity readers ascribed greater importance to non-topic relevance, such as book design, title, and publication date. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-17T09:17:11Z (GMT). No. of bitstreams: 1 ntu-101-R98126003-1.pdf: 3686627 bytes, checksum: 28adc217893e065ebecae7066c3536d0 (MD5) Previous issue date: 2012 | en |
| dc.description.tableofcontents | 第一章 、緒論 1
第一節 、研究動機 1 第二節 、研究目的與問題 4 第三節 、名詞解釋 5 第二章 、文獻探討 6 第一節 、休閒閱讀 6 第二節 、資訊決策理論 13 第三節 、偏好結構與社會網絡分析 24 第三章 、研究設計與實施 33 第一節 、研究方法 33 第二節 、研究對象 34 第三節 、研究工具 34 第四節 、資料蒐集與分析 38 第五節 、研究步驟 47 第六節 、研究範圍與限制 47 第四章 、研究結果與討論 49 第一節 、受試者基本資料分析 49 第二節 、選書因素與滿意度 52 第三節 、不同選書管道對選書的影響 56 第四節 、閱讀偏好與選書 63 第五節 、綜合討論 79 第五章 、結論與建議 95 第一節 、結論 95 第二節 、研究建議 99 第三節 、進一步研究建議 100 參考文獻 101 附錄一、使用者背景問卷 109 附錄二、受測前問卷─實驗前選書 110 附錄三、受測後問卷─實驗選書 112 | |
| dc.language.iso | zh-TW | |
| dc.title | 從透鏡模式探討影響讀者尋書滿意度之因素─以aNobii為例 | zh_TW |
| dc.title | A study of factors influencing aNobii users’ judgment:
a Lens model approach | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝吉隆(Ji-lung Hsieh),吳怡瑾(I-Chin Wu) | |
| dc.subject.keyword | 透鏡模式,選書行為,決策,偏好, | zh_TW |
| dc.subject.keyword | Lens model,book choosing behavior,decision making,preference, | en |
| dc.relation.page | 113 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2012-10-17 | |
| dc.contributor.author-college | 文學院 | zh_TW |
| dc.contributor.author-dept | 圖書資訊學研究所 | zh_TW |
| Appears in Collections: | 圖書資訊學系 | |
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| File | Size | Format | |
|---|---|---|---|
| ntu-101-1.pdf | 3.6 MB | Adobe PDF | View/Open |
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