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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6390| 標題: | 智慧型手機軟體之精實開發策略 Lean Development Strategy for Smartphone Applications |
| 作者: | Pei-Pei Ou 歐珮珮 |
| 指導教授: | 陳俊忠(Chun-Chung Chen) |
| 關鍵字: | 智慧型手機,手機軟體商城,手機應用程式,憤怒鳥,印象筆記水果忍者, smartphone,app store,Google Play,Angry Birds,Instagram,Evernote,LINE,Fruit Ninja,Foursquare,WhatsApp,Dropbox, |
| 出版年 : | 2013 |
| 學位: | 碩士 |
| 摘要: | The thesis proposes a development strategy for smartphone applications based on broad research, depth analysis, and dynamic process. The broad research involves four app categories and two popular apps for each category. The major app cases are Angry Birds, Instagram, Evernote, and LINE while the other comparative ones are Fruit Ninja, Foursquare, WhatsApp, and Dropbox. To thoroughly understand the influential factors on app development, we analyze these app cases from market environment, product strength, and competitor impact. As a result, we apply lean perspective to the dynamic process of app development. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6390 |
| 全文授權: | 同意授權(全球公開) |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf | 4.66 MB | Adobe PDF | 檢視/開啟 |
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