Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6390
Title: | 智慧型手機軟體之精實開發策略 Lean Development Strategy for Smartphone Applications |
Authors: | Pei-Pei Ou 歐珮珮 |
Advisor: | 陳俊忠(Chun-Chung Chen) |
Keyword: | 智慧型手機,手機軟體商城,手機應用程式,憤怒鳥,印象筆記水果忍者, smartphone,app store,Google Play,Angry Birds,Instagram,Evernote,LINE,Fruit Ninja,Foursquare,WhatsApp,Dropbox, |
Publication Year : | 2013 |
Degree: | 碩士 |
Abstract: | The thesis proposes a development strategy for smartphone applications based on broad research, depth analysis, and dynamic process. The broad research involves four app categories and two popular apps for each category. The major app cases are Angry Birds, Instagram, Evernote, and LINE while the other comparative ones are Fruit Ninja, Foursquare, WhatsApp, and Dropbox. To thoroughly understand the influential factors on app development, we analyze these app cases from market environment, product strength, and competitor impact. As a result, we apply lean perspective to the dynamic process of app development. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6390 |
Fulltext Rights: | 同意授權(全球公開) |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-102-1.pdf | 4.66 MB | Adobe PDF | View/Open |
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