語音助理現況與普及性 – 以Google Assistant 為例

Abstract

本文探討了語音助手在台灣市場的使用，並提出相關建議作為相關市場拓展的參考。 語音革命正在發生。由於語音互動的便利性，使用語音助理在在美國、歐洲國家和中國越來越普及，人們習慣透過不同的裝置與語音助理互動，如智慧型手機、智慧型音箱及車載系統等。在所有裝置，最多人使用的是智慧型手機上語音助理。台灣的智慧型手機滲透率高，其中多數人使用Android系統，因此，本研究以探討智慧型手機上的Google Voice Assistant作為研究案例。 本研究通過400份調查問卷收集數據並分析回覆內容，以了解台灣市場中語音助手的當前認知度和使用狀況。分析中包括使用語音助理的原因、使用障礙、使用功能和頻率、障礙改善的影響，以及非用戶障礙和潛在機會的分析。 本研究結果並為語音助手的設計提供了建議，並有望增加語音助理在市場上的使用。

This paper explores the use of voice assistants in the Taiwan market and suggests relevant recommendations as a reference for relevant market expansion. Voice revolution is happening. Because of the convenience of language interaction, the use of voice assistants in the United States, European countries and China has become more and more popular, and people are accustomed to interacting with voice assistants through different devices. Among all devices, the largest market share is smartphone-based voice assistants. Taiwan’s smartphone penetration rate is high, and most of user use the Android system. Therefore, this study uses Google Voice Assistant as a research case to explore the use of voice assistants on the market. This study collected data through 400 questionnaires and analyzed the response to understand the current level of awareness and usage of the voice assistants in the Taiwan market. The finding of the study included reasons for using voice assistants, obstacle of use, functions and frequency of use, the impact of obstacle improvement, and analysis of non-user obtacles and potential opportunities. The results indicate that the study provides some suggestions for the design of voice assistants and is expected to increase the use of voice assistants on the market.