政治性危機傳播：一項SCCT架構中的實驗研究

Abstract

SCCT旨在瞭解一個危機事件裡，影響我們認知、評估與感受的可能變數，透過建立模型，說明變數之間的關係。本研究聚焦的兩個變數，一為危機情境的屬性、其二是事件裡進行傳播的種類，透過準實驗設計（Quasi Experiment）進行受試組別的重複測量（Repeated Measures），探討的研究問題包括，兩個變數間是否具有交互作用？變數內的比較狀況為何？構念如何反映政治治理的核心概念？ 本研究進行的探索性嘗試，除了回應理論假設、詮釋研究發現（異同）外，尚欲提供一個實驗方法應用在政治傳播的研究案例，透過不同的角度，對國家與公民之間的關係重新想像，於一個政治危機事件裡，我們對治理者的種種期待。

SCCT (Situational Crisis Communication Theory) provide a model to explain which factors effects our feel and behavior during the crisis events, and effects themselves. We focus on two factors that are “What kind of the crisis”and“What kind of the responses to the crisis” through the simple quasi-experiment to test the sample repeatedly. The main question of the research include “Would the factors have interaction?”, “How the different level factors compare with each other?” and” What is the meaning when the construct reflect the political interests.” Furthermore, we afford a case to anyone would be interest in the experiment methodology that apply in the political fields. In the end, we try to find out the exception and imagination of the political figures or governors.