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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 吳玲玲 | |
dc.contributor.author | Yu-Ting Su | en |
dc.contributor.author | 蘇鈺婷 | zh_TW |
dc.date.accessioned | 2021-06-16T16:24:32Z | - |
dc.date.available | 2014-02-16 | |
dc.date.copyright | 2013-02-16 | |
dc.date.issued | 2013 | |
dc.date.submitted | 2013-01-23 | |
dc.identifier.citation | Ariely, D. (2000). Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences. JOURNAL OF CONSUMER RESEARCH, 27(September), 233-248.
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/63137 | - |
dc.description.abstract | 根據過去研究,互動可分為user-to-document, user-to-system interactivity (Szuprowicz, 1996), 以及 user-to-user interactivity (Hoffman and Novak, 1996a)三種類型。 由於今日CMC的互動中,使用者已不再單純扮演資訊接受者,因此本篇文章著重於人與人之間的互動。今日的使用者可藉由許多方式與朋友連繫以及分享訊息。(Burke, Kraut, & Marlow, 2011).
本篇文章對知覺互動分成控制、雙向互動、同步化、公開度以及社交頻寬進行研究。為了瞭解知覺互動對於資訊交換以及情感交流的影響,我們更進一部探討知覺互動對於使用者的溝通品質以及社交關係支持。此外,我們也發現這兩構面不同的性質分別對於聯外型社會資本以及聚合型社會資本有不同的影響。 | zh_TW |
dc.description.abstract | Researchers have characterized interactivity into user-to-document, user-to-system interactivity (Szuprowicz, 1996), and user-to-user interactivity (Hoffman and Novak, 1996a). Here, we focus on interactivity between users due to the fact that CMC users today can play more than a passive role of consuming information. They can contact to friends and sharing messages to them in various ways (Burke, Kraut, & Marlow, 2011).
In this study, we would like to check the impact of perceived interactivity, which can be examined regarding control, two-way communication, synchronicity, surveillance and social bandwidth. We would further explore its influence on communication quality and social relation support in order to find whether interactivity would work differently on constructs related to information, like communication quality, and emotional support exchange, such as social relation support. Moreover, so does we want to find out the indirect effect of these two constructs with distinct natures on users’ bridging and bonding social capital. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T16:24:32Z (GMT). No. of bitstreams: 1 ntu-102-R99725044-1.pdf: 1088137 bytes, checksum: aed495b293fc30d09b38195ef49f4472 (MD5) Previous issue date: 2013 | en |
dc.description.tableofcontents | Abstract iii
Table of Contents iv Table Index vi Figure Index vi 1. Introduction 1 2. Literature Review 4 2.1 Interactivity 4 2.2 Control 6 2.2.1 Communication Quality 8 2.2.2 Social Relationship Support 10 2.3 Two-way Communication 11 2.4 Synchronicity 14 2.5 Surveillance 16 2.6 Social Bandwidth 20 2.7 Social Capital 22 2.7.1 Bridging and Bonding Social Capital 23 3 Research Methodology 32 3.1 Research Design 32 3.2 Participants 32 3.3 Measurements 33 3.4 Procedure 41 3.5 Data analysis 42 4. Results 46 4.1 Reliability and Validity 46 4.2 Structural Equation Model (SEM) 49 4.2.1 Mediation Test on SEM 52 5. Conclusions 60 5.1 Conclusions 60 5.2 Managerial Implications 66 5.3 Contribution 68 5.4 Discussion 68 5.5 Limitations and Future Research 69 6 Reference 71 7 Appendix 81 7.1 Appendix A – Demographic Information 81 7.2 Appendix B - Measurement 85 7.3 Appendix C - Questionnaire 90 Table Index (Table 1: Demographic data analysis) 44 (Table 2: Factor loadings of each scale item) 48 (Table 3: Construct validity and reliability of the scale) 48 (Table 4: Discrimination validity of the scale) 49 (Table 5: Goodness of fit statistics) 50 (Table 6: Mediation effect analysis) 58 (Table 7: Result of each hypothesis) 59 Figure Index (Figure 1: The proposed framework of the research) 31 (Figure 2: Result of SEM) 52 (Figure 3: Formula of z-value computation) 54 | |
dc.language.iso | en | |
dc.title | 社群網站知覺互動 | zh_TW |
dc.title | Perceived Interactivity on Social Network Site | en |
dc.type | Thesis | |
dc.date.schoolyear | 101-1 | |
dc.description.degree | 碩士 | |
dc.contributor.coadvisor | 葉明義 | |
dc.contributor.oralexamcommittee | 翁崇雄,盧希鵬 | |
dc.subject.keyword | 知覺互動,溝通品質,社交關係支持,聯外型社會資本,聚合型社會資本, | zh_TW |
dc.subject.keyword | Perceived Interactivity,Communication Quality,Social Relation Support,Bridging Social Capital,Bonding Social Capital, | en |
dc.relation.page | 94 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2013-01-23 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
顯示於系所單位: | 資訊管理學系 |
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