請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/62747
標題: | 手機應用服務於開發國家之社會企業 A Social Business in Mobile Services for Developing Countries |
作者: | Pai Rui Ni 倪派瑞 |
指導教授: | 謝冠雄(Edward Hsieh) |
共同指導教授: | 林修葳(Hsiou-wei Lin),徐嘉利(Carrie Hsu) |
關鍵字: | 移動應用程序,移動服務,發展中國家, mobile application,mobile service,developing country, |
出版年 : | 2013 |
學位: | 碩士 |
摘要: | The purpose of this business plan is to define the strategy how to utilize author’s background and take a new social business startup from local market in Finland to the developing countries. The main focus in the strategy will be in mobile services.
The mobile industry is growing fast. The business plan first describes the global phenomenon around mobile devices, applications and trends. These are related to the core services of the future company. Mobile services have a huge potential in developing countries. Part of the entry strategy to this target market is the international aid and other funding opportunities aimed for the developing countries. In addition to the industry analysis, also the potential partners and example projects are researched. The financial chapter focuses on the potential government funding and analysis the opportunities to gain it. The strategy is divided into two sections: The first phase of the strategy will focus on the local market, Finland. It includes local market analysis, the target market and services, and the business models used in home country. The main objective in the home market is to develop networks and access to the developing countries while gaining more experience on mobile services and applications. The second phase of the strategy focuses on the developing countries, and the services and target markets there. In addition, the marketing and communications strategy defines the company branding themes. It also includes the plan for internal and external communications, such as the marketing channels and main messages. Finally, the practical roadmap describes work plan and also some timeframe scenarios in short-term and long-term. It also projects financial scenarios for the first years of operations. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/62747 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-102-1.pdf 目前未授權公開取用 | 2.14 MB | Adobe PDF |
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