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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6217| 標題: | 實質選擇權與策略投資個案評估 Real Option Valuation and Strategy Planning Case Study |
| 作者: | Chih-yu Henry Hsiao 蕭志育 |
| 指導教授: | 胡星陽(Shing-Yang Hu) |
| 關鍵字: | 實質選擇權,策略投資, strategic planning,real option valuation, |
| 出版年 : | 2013 |
| 學位: | 碩士 |
| 摘要: | Technology companies today have to embrace new technology to generate future income. Due to market uncertainty, being the first mover may not result in strategic or financial advantage in an unfavorable market condition. Conversely being late in the competition, may result in no market share for profit and growth. Success depends on the condition of the market. The challenge for managers is the timing to choose to adapt the technology and the type of technology to be employed.
In this paper, real option valuation in the context of strategic planning is used to tackle this challenge. Methods proposed in this paper show that managers can quantify market uncertainty which can help to optimize the investment financial and strategic value of new technology investment. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6217 |
| 全文授權: | 同意授權(全球公開) |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf | 2.4 MB | Adobe PDF | 檢視/開啟 |
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