請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6217完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 胡星陽(Shing-Yang Hu) | |
| dc.contributor.author | Chih-yu Henry Hsiao | en |
| dc.contributor.author | 蕭志育 | zh_TW |
| dc.date.accessioned | 2021-05-16T16:23:21Z | - |
| dc.date.available | 2013-07-18 | |
| dc.date.available | 2021-05-16T16:23:21Z | - |
| dc.date.copyright | 2013-07-18 | |
| dc.date.issued | 2013 | |
| dc.date.submitted | 2013-07-09 | |
| dc.identifier.citation | Abell, D. (1999). Competing today while preparing for tomorrow. Sloan Management Review , pp. 73-81.
Amtran. (2012). 瑞軒科技股份有限公司及其子公司合併財務報表暨會計師查核報告. 瑞軒科技. Arthur, C. (2011, December 8th). Google TV: how soon will it be on your set . Retrieved from www.guardian.co.uk: http://www.guardian.co.uk/technology/blog/2011/dec/08/google-tv-forecast-reality Bain & Company. (n.d.). Top 10 management tools through out the year. Retrieved 06 27, 2013, from www.bain.com: http://www.bain.com/management_tools/BainTopTenTools/default.asp Barney, J. (1986). Strategic factor markets: expectation, luck, and business strategy. Management Science , pp. 1231-1241. Fernandez, P., Aguirreamalloa, J., & Corres, L. (2011). Market risk premium used in 56 countries 2011 survey. University of Navarra – IESE business school. Goyal, A., Cambel, O., & MacGuire, E. (2011). Thinking inside the box: cable versus online in the smart TV wars. Credit Lyonnais Securities Asia. Jordan, B. D., Ross, S. A., Westerfield, R. W., & Jaffe, J. F. (2011). Core Principles and Applications of Corporate Finance. McGraw-Hill Irwin. Morningstar. (n.d.). Amtran Technology Co., LTD. Retrieved 06 27, 2013, from www.morningstar.com: http://quotes.morningstar.com/stock/s?t=2489Rion=TWN&culture=en-us Nielsen. (2011). State of the media: consumer usage report 2011. Nielsen. ParkYoung. (2012). Samsung Electronics Company Analysis. Woori Investment and Securities. Reach, E. (2003, July 1st). Will real options take root. Retrieved 06 27, 2013, from www.cfo.com: http://www.cfo.com/article.cfm/3009782/1/c_3046594 trading economics. (n.d.). Korea interest rate. Retrieved 06 27, 2013, from www.tradingeconomics.com: http://www.tradingeconomics.com/south-korea/interest-rate Trading Economics. (n.d.). Taiwan Interest rate. Retrieved 06 27, 2013, from www.tradingeconomics.com: http://www.tradingeconomics.com/taiwan/interest-rate Trigeorgis, L., & Smit, H. T. (2004). Strategic Investment : real Options and Games. Princeton University Press. Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal , pp. 171-180. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/6217 | - |
| dc.description.abstract | Technology companies today have to embrace new technology to generate future income. Due to market uncertainty, being the first mover may not result in strategic or financial advantage in an unfavorable market condition. Conversely being late in the competition, may result in no market share for profit and growth. Success depends on the condition of the market. The challenge for managers is the timing to choose to adapt the technology and the type of technology to be employed.
In this paper, real option valuation in the context of strategic planning is used to tackle this challenge. Methods proposed in this paper show that managers can quantify market uncertainty which can help to optimize the investment financial and strategic value of new technology investment. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-16T16:23:21Z (GMT). No. of bitstreams: 1 ntu-102-R00749004-1.pdf: 2460211 bytes, checksum: 261f126114a28f80cdce66103a4fd264 (MD5) Previous issue date: 2013 | en |
| dc.description.tableofcontents | Table of Contents
1. Introduction 1 2. Options 4 2.1. Financial Options 4 2.2. Real Options 5 2.3. Current ROV World Adaption 9 3. Strategic planning 11 3.1. Competition and strategy 13 4. Strategic planning and Real Option Valuation 14 4.1. Real Option Growth Matrix 15 4.2. Call option valuation 16 4.3. Project development and Risk 18 5. Case Study 19 5.1. Smart TV 20 5.2. Product and positioning 22 5.3. Industry & competition 24 5.4. The Investment outlay 26 5.5. Product costing and forecast 29 6. Static NPV Analysis 32 6.1. Company A Rate of Return 32 6.2. Static NPV calculation 33 7. Real Option Valuation 35 7.1. Forecasting and market trend 37 7.2. Real Option Valuation calculation 38 7.3. Real Option Drivers 45 7.4. Changing variability and changing forecast 48 7.5. Competition 49 7.6. Additional Real Options 53 7.7. Total Product Line in Option Space 54 8. Conclusion 56 References 63 Appendix 64 | |
| dc.language.iso | en | |
| dc.title | 實質選擇權與策略投資個案評估 | zh_TW |
| dc.title | Real Option Valuation and Strategy Planning Case Study | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 101-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳明賢,莊文議 | |
| dc.subject.keyword | 實質選擇權,策略投資, | zh_TW |
| dc.subject.keyword | strategic planning,real option valuation, | en |
| dc.relation.page | 65 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2013-07-09 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-102-1.pdf | 2.4 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。