小批量PH商業企劃書: 第一批

Abstract

Startups are tricky, it is a make-or-break decision, there is no assurance it will be successful. Small Batch PH is an upcoming rebranded company of Baked by Selinna, which is the owner’s baking hobby turned sideline to earn extra income while she does what she loves. This business plan focuses on this foundation and turns this sideline into a legitimate online business in the Philippines. The Philippines is a developing country currently in a recession due to the pandemic. Many businesses have suffered, because of the constant lockdowns to control the spread of the virus. To survive this standstill, whether businesses or individuals, many have resulted in online selling. Despite the poor infrastructure of the country, people have thought of many ways to earn money, because they either worked from home, were laid off, or their businesses needed to stay afloat. Therefore, the online bakery market is more competitive than ever. Baking is something anyone can do so long as there is equipment and knowledge, but it takes practice and creativity for it to be something sellable and a hit. As a small company, Small Batch PH, does not have a competitive advantage it can fully utilize yet, but because of its newness it can keep evolving until it gets it right. But what sets it apart from other competitors is the distinctive experience it offers in terms of the what the consumers get after they purchase the goods – the “unboxing” experience. The products are like a gift and what better nostalgia than to give them the experience of ripping off wrappers like what they did as kids. Market research showed that there is a market present and baked goods are something consumers see as snacks or as gifts. This is what the company can leverage on. It was also deduced that not all products are popular among consumers, some are very indifferent in their willingness to pay a higher amount to buy certain baked goods. In terms of payment methods, most consumers still prefer cash, but there is a trend in shifting to cashless. For where to buy baked goods, people still preferred physical stores in some cities in Metro Manila. Consequently, the operating and marketing strategies are tailor fitted to the results of the market research, as well as the competitor analysis. The company would be outsourcing several business functions at first and slowly convert them to in house once business expands or the ability has been obtained. The business models and financial projections, on the other hand, will serve as a guide for future decision-making, but it should be noted that they are not 100% accurate. The business is shown to be profitable after the 2nd year, but it is not an extremely profitable business, the good thing about this is that the capital needed is small and it is a relatively easier business to establish. The goal is to first make the brand known and penetrate the market. Once this is done, stability is the next priority. Small Batch PH does not aim to be a big enterprise, but only to be a humble business aiming to make people happy through its products. Eventually, if there is more opportunity for growth, a small physical store would be established, or the company may opt to be more than just a bakery.