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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
dc.contributor.author | Mycah Gillian Lim Yao | en |
dc.contributor.author | 姚玲玲 | zh_TW |
dc.date.accessioned | 2021-06-16T09:54:14Z | - |
dc.date.issued | 2020 | |
dc.date.submitted | 2021-03-19 | |
dc.identifier.citation | Basu, C. (2020). What is the market segment of a bakery? https://smallbusiness.chron.com/market-segment-bakery-21308.html BBC. (2018, January 9). Philippines country profile. BBC. https://www.bbc.co.uk/news/world-asia-15521300 Chiu, R. A. (2020, January 7). Register as BMBE, be minimum pay-exempt. Philippine Information Agency. https://pia.gov.ph/news/articles/1032323 Dollanganger, C. (2020, April 20). How is the Philippines plotting its tourism recovery? https://international.thenewslens.com/article/134043 Export Enterprises S.A. (2020, June). Philippines (the): Economic and political overview. http://www.mauritiustrade.mu/en/market-survey/philippines/political-outline Gatpolintan, L. (2019, July 26). Innovation, technology boost economic growth: NEDA. Philippine News Agency. https://www.pna.gov.ph/articles/1076158 Grant, M. (2020, February 24). Strength, weakness, opportunity, and threat (SWOT) analysis. https://www.investopedia.com/terms/s/swot.asp Hananto, A. (2019, July 12), Rank of the countries with fastest (and slowest) internet in the world 2019. Good News from Southeast Asia. https://seasia.co/2019/07/12/rank-of-countries-with-fastest-and-slowest-internet-in-the-world-2019 Medina, K. (2020). How to register your online business in BIR and DTI. https://www.securitybank.com/blog/how-to-register-your-online-business-in-bir-and-dti/ Nicolas and De Vega Law Offices (2020). How to apply for certification as a barangay micro business enterprise (BMBE). https://ndvlaw.com/how-to-apply-for-certification-as-a-barangay-micro-business-enterprise-bmbe/ Ocampo, E. S. (n.d.). Country report on climate change policies, green jobs and decent work in the Philippines. https://actrav-courses.itcilo.org/en/a352647/a352647-part-material/country-reports/philippines/country-report-on-climate-change-policies-green-jobs-and-decent-work-in-the-philippines/at_download/file#:~:text=The%20Philippines%20also%20suffers%20major,mismanagement%20and%20abuse%20of%20coastal Ong Ki, C. N., Ramirez, J., Rosario, B. (2020, June 13). Taxing online businesses. Manila Bulletin. https://mb.com.ph/2020/06/13/taxing-online-business/ Pendon, L. (2020, April 3). The bakers’ plight against COVID-19. F B Report. http://fnbreport.ph/features/the-bakers-plight-in-the-fight-against-covid-19-lylep-20200403/ PESTLE Analysis. (2020). What is PESTLE analysis? A tool for business analysis. https://pestleanalysis.com/what-is-pestle-analysis/ Philippine Statistics Authority. (2016, May 31). Population of the national capital region (based on the 2015 census of population). https://psa.gov.ph/content/population-national-capital-region-based-2015-census-population-0 Reyes, R. R. (2019, January 2). Even start-up PHL bakers can now compete, with the help from the internet. Business Mirror. https://businessmirror.com.ph/2019/01/02/even-start-up-phl-bakers-can-now-compete-with-help-from-the-internet/ Saballa, J. (2019, October 10). Number of islands in the Philippines increased by more than 500, now at 7,641. https://kami.com.ph/98063-number-islands-philippines-increased-by-500-7641.html Smith, R. (2020). Explaining the VRIO framework (with a real-life example). https://www.clearpointstrategy.com/vrio-framework/ The University of Melbourne. (2020, June 1). Southeast Asian legal research guide: Introduction to the Philippines its legal system. https://unimelb.libguides.com/c.php?g=402982 p=5443355 Trading Economics. (2020). Philippines corruption rank. https://tradingeconomics.com/philippines/corruption-rank Transparency International. (2020). Corruption perceptions index. https://www.transparency.org/en/cpi/2019# World Bank Group. (2019, October 24). Economy profile Philippines. https://www.doingbusiness.org/content/dam/doingBusiness/country/p/philippines/PHL.pdf World Economic Forum. (2019). The global competitiveness report. http://www3.weforum.org/docs/WEF_TheGlobalCompetitivenessReport2019.pdf | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/60071 | - |
dc.description.abstract | Startups are tricky, it is a make-or-break decision, there is no assurance it will be successful. Small Batch PH is an upcoming rebranded company of Baked by Selinna, which is the owner’s baking hobby turned sideline to earn extra income while she does what she loves. This business plan focuses on this foundation and turns this sideline into a legitimate online business in the Philippines. The Philippines is a developing country currently in a recession due to the pandemic. Many businesses have suffered, because of the constant lockdowns to control the spread of the virus. To survive this standstill, whether businesses or individuals, many have resulted in online selling. Despite the poor infrastructure of the country, people have thought of many ways to earn money, because they either worked from home, were laid off, or their businesses needed to stay afloat. Therefore, the online bakery market is more competitive than ever. Baking is something anyone can do so long as there is equipment and knowledge, but it takes practice and creativity for it to be something sellable and a hit. As a small company, Small Batch PH, does not have a competitive advantage it can fully utilize yet, but because of its newness it can keep evolving until it gets it right. But what sets it apart from other competitors is the distinctive experience it offers in terms of the what the consumers get after they purchase the goods – the “unboxing” experience. The products are like a gift and what better nostalgia than to give them the experience of ripping off wrappers like what they did as kids. Market research showed that there is a market present and baked goods are something consumers see as snacks or as gifts. This is what the company can leverage on. It was also deduced that not all products are popular among consumers, some are very indifferent in their willingness to pay a higher amount to buy certain baked goods. In terms of payment methods, most consumers still prefer cash, but there is a trend in shifting to cashless. For where to buy baked goods, people still preferred physical stores in some cities in Metro Manila. Consequently, the operating and marketing strategies are tailor fitted to the results of the market research, as well as the competitor analysis. The company would be outsourcing several business functions at first and slowly convert them to in house once business expands or the ability has been obtained. The business models and financial projections, on the other hand, will serve as a guide for future decision-making, but it should be noted that they are not 100% accurate. The business is shown to be profitable after the 2nd year, but it is not an extremely profitable business, the good thing about this is that the capital needed is small and it is a relatively easier business to establish. The goal is to first make the brand known and penetrate the market. Once this is done, stability is the next priority. Small Batch PH does not aim to be a big enterprise, but only to be a humble business aiming to make people happy through its products. Eventually, if there is more opportunity for growth, a small physical store would be established, or the company may opt to be more than just a bakery. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T09:54:14Z (GMT). No. of bitstreams: 1 U0001-0702202113420700.pdf: 7372096 bytes, checksum: 4e99bce1cc7cc64c2baad7913829a081 (MD5) Previous issue date: 2020 | en |
dc.description.tableofcontents | Acknowledgement ii Executive Summary iii List of Figures viii List of Tables x 1.0 Company Overview 1 2.0 Market Analysis 4 2.1 Situational Analysis of the Philippines 4 2.1.1 Political 4 2.1.2 Economic 4 2.1.3 Social 5 2.1.4 Technological 6 2.1.5 Legal 6 2.1.6 Environmental 7 2.2 Industry Analysis 7 2.2.1 Competitive Rivalry 8 2.2.2 Threat of New Entrants 8 2.2.3 Bargaining Power of Buyers 9 2.2.4 Bargaining Power of Suppliers 9 2.2.5 Threat of Substitutes 9 2.3 Current Situation 11 2.4 Future Outlook 11 2.5 Taxes for Online Businesses 12 3.0 Company Analysis and Value Proposition 12 3.1 SWOT Analysis 12 3.2 Business Model 14 3.3 Competitive Advantage 18 4.0 Consumer 20 4.1 Target Segments 20 5.0 Market Research 21 5.1 Survey Design, Results and Analysis 21 5.1.1 Demographics 22 5.1.2 Willingness to Pay (WTP) 24 5.1.3 Likeliness-to-Order 26 5.1.4 Characteristics of Baked Goods 28 5.1.5 Ordering Preference 30 5.2 Relationship of Location and Preferred Buying Channel and Payment Method 32 5.3 Competitor Analysis 35 6.0 Operational Strategy 37 6.1 Organizational Chart 37 6.2 Business Structure, Management, and Ownership 38 6.3 Projected Roadmap 39 6.4 Operations Proper 39 7.0 Marketing Strategy 40 7.1 Costs and Pricing Scheme 41 7.2 Promotion 42 8.0 5-Year Estimated Financial Projection 43 8.1 Key Assumptions 43 8.2 Startup Costs 44 8.3 Sales Forecast 45 8.4 Pro Forma Financial Statements 46 8.5 Break-Even Analysis 50 9.0 Risk Analysis 50 10.0 Exit Strategy 51 11.0 Conclusion and Future Goals 51 References 53 Appendix A 56 Appendix B 57 Appendix C 68 Appendix D 70 List of Figures Figure 1 Brownies and Cookies 3 Figure 2 Porter's 5 Forces Summary 10 Figure 3 Small Batch PH SWOT 13 Figure 4 Current Business Model 15 Figure 5 Proposed Business Model 16 Figure 6 VRIO Framework 19 Figure 7 City Population 21 Figure 8 Composition of Respondents by Gender 22 Figure 9 Composition of Respondents by Age 22 Figure 10 Composition of Respondents by Employment Status 23 Figure 11 Composition of Respondents per Location 23 Figure 12 Quantity of Cookies per Order 26 Figure 13 Size of Cookies 26 Figure 14 Quantity of Brownies per Order 27 Figure 15 Banana Bread Serving Size 27 Figure 16 Carrot Cake Serving Size 28 Figure 17 Importance of Baked Goods Characteristics 29 Figure 18 Reasons for Purchasing Baked Goods 30 Figure 19 Baked Good Location 31 Figure 20 Preferred Buying Channel 31 Figure 21 Preferred Mode of Payment 32 Figure 22 Location-Buying Channel 33 Figure 23 Location-Payment Method 34 Figure 24 Organizational Chart (Startup Phase) 37 Figure 25 Organizational Chart (1st Expansion) 37 Figure 26 Company Roadmap 39 Figure 27 Sample Advertisement on Instagram 42 Figure 28 WTP for 6 pcs Brownies 68 Figure 29 WTP for 6 pcs Cookies 68 Figure 30 WTP for Carrot Cake (Whole) 69 Figure 31 WTP for Banana Bread (Whole) 69 List of Tables Table 1 Product List 3 Table 2 VRIO Analysis 19 Table 3 Cities in Metro Manila 20 Table 4 WTP Summary per Product 24 Table 5 WTP Increase due to Quality 25 Table 6 Other Factors that affect WTP 25 Table 7 Other Important Characteristics of Baked Goods 29 Table 8 Competitor Analysis 35 Table 9 Roles and Responsibilities 38 Table 10 Operating and Selling, General, and Administrative Costs 41 Table 11 Proposed Pricing 41 Table 12 Startup Costs 44 Table 13 5 Year Sales Forecast (per order) 45 Table 14 5-Year Projected Annual Income Statement 47 Table 15 5-Year Projected Annual Balance Sheet 48 Table 16 5-Year Projected Annual Cash Flows 49 Table 17 Break-Even Analysis 50 | |
dc.language.iso | en | |
dc.title | 小批量PH商業企劃書: 第一批 | zh_TW |
dc.title | A Business Plan for Small Batch PH: The First Batch | en |
dc.type | Thesis | |
dc.date.schoolyear | 109-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 謝冠雄(Edward Hsieh),盧信銘 (Hsin-Min Lu) | |
dc.subject.keyword | 商業企劃書, | zh_TW |
dc.subject.keyword | Business plan,Baking,BMBE,Baked Goods,E-commerce,Philippines,Home baked,Small business, | en |
dc.relation.page | 70 | |
dc.identifier.doi | 10.6342/NTU202100644 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2021-03-22 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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