Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59929| Title: | 行動廣告平台進入電信業者產業的市場策略報告 Market entry strategy for an Advertising Platform for Mobile Network Operators: a case study |
| Authors: | Lourdes Diana Gutierrez Sanchez 谷山安娜 |
| Advisor: | 韓廷允(Jung-Yun Han) |
| Keyword: | 行動廣告平台,電信業者, Mobile advertising,Data analytics,Mobile telecommunications operators,market entry, |
| Publication Year : | 2017 |
| Degree: | 碩士 |
| Abstract: | The company GHT is intending to enter international markets with its new product line: a Data analytics software for mobile operators to launch mobile digital advertising services. This case study will develop recommendations for market entry into the market with the largest potential in Southeast Asia: Indonesia. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/59929 |
| DOI: | 10.6342/NTU201700206 |
| Fulltext Rights: | 有償授權 |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| ntu-106-1.pdf Restricted Access | 1.54 MB | Adobe PDF |
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