大學生以電子書閱讀器閱讀教科書之科技接受模式與功能需求研究

Abstract

在數位閱讀載具與數位內容持續地蓬勃發展下，大學生的電子教科書閱讀市場開始受到重視，數位閱讀市場及教育機構開始積極推動電子書閱讀器結合電子教科書融入教學並試圖取代紙本教科書，但大學生對於採用電子書閱讀器閱讀教科書的反應普遍不佳，認為載具功能並無法有效地支援學習。唯有深入探究影響大學生使用意願之因素，並了解大學生基於學習目的而所重視之功能，始可依此進行相關層面的改進。故本研究以科技接受模式探索影響大學生接受此一資訊系統進行閱讀及學習之因素並進行功能需求度調查，據此羅列出改善及促進大學生接受以電子書閱讀器閱讀教科書之意願的建議。 本研究採用問卷調查法，並以國立臺灣大學在學生為問卷發放對象，學生於填寫問卷前可使用本研究所提供之電子書閱讀器進行閱讀與功能操作。研究結果顯示（1）大學生對於以電子書閱讀器閱讀教科書之知覺易用性會正面影響知覺有用性與使用態度；（2）大學生對於以電子書閱讀器閱讀教科書之知覺有用性會正面影響使用態度；（3）大學生對於以電子書閱讀器閱讀教科書之使用態度會正面影響使用意願；（4）大學生對於以電子書閱讀器閱讀教科書之知覺有用性對於使用意願不具顯著影響；（5）大學生所重視之功能特性主要與行動閱讀有關。 本研究依據研究結果針對實務應用面提出兩項建議，包含：（1）閱讀載具應提供支援學習的基本功能且有所突破；（2）依據課程特性適時導入電子教科書與閱讀載具。在學術研究方面，建議（1）依據不同的使用者特質進行長期的實驗與研究；（2）套用或整合其他理論模式進行驗證。

With the rapid development of e-reader and digital content, the market of eTextbook reading for college students is carrying weight. This market and educational institutions have started to promote the combination of e-reader and eTextbook actively, and attempted to replace paper textbook. However, the e-reader is not regarded as an effective way of learning by college students. Only by exploring the influence factors of acceptance of college students and realizing the needs of eTextbook for learning could the related dimensions be improved. With the help of Technology Acceptance Model, we aim to explore the influence factors of college students’ acceptance of using this information system to their reading and learning and survey the needs of eTextbook. Suggestions are also proposed to advance the acceptance of college student to read eTextbook by digital tools. The questionnaire investigation is implemented in this study, with the students of National Taiwan University as population. The students were provided with e-readers for reading and operating functions before filling in the questionnaire. The results showed that:(1) The perceived usefulness and attitude of using e-reader to read eTextbook will be positively affected by perceived ease of use for college students. (2) Their attitude toward using e-reader to read eTextbook will be positively affected by perceived usefulness. (3) The acceptance of using e-reader to read eTextbook will be positively affected by attitude. (4) There is no significant effect of perceived usefulness and acceptance of using e-reader to read eTextbook. (5) Their needs of eTextbook are mainly related to mobile reading. According to the results, three suggestions for further applications were raised as follows. (1) E-readers should provide the basic function that can support learning. Besides, the function should make a breakthrough. (2) Introducing the eTextbook and e-reading in good time based on the characteristics of the courses. For the further scholarly research, (1) making long-term trial and research depends on different characteristics of users and (2) verifying it by applying or unifying other theory models.