海洋深層水新開發園區之關鍵成功因素 -以加拿大為例

Abstract

聯合國世界衛生組織在2016年布達佩斯水峰會上，警示說水是現在最瀕危的資源。沒有適當數量和品質的水，就沒有充足的食品、工業發展和可持續的城市化，水是和平與安全的保障。到2030年將會有47%的世界人口將生活在嚴重缺水的地區，大部分人口增長將出現在發展中國家，且主要集中在現在就正遭受水短缺、無法充分享受到安全飲用水和足夠衛生設施的地區。因此，要收集世界上最好的解決方案並加以推廣，鼓勵新的創新解決方案。 帶著這個動機，本研究想尋找替代水資源，發現海洋深層水這產業，可執行商機很大。本研究在文獻探討的基礎上，蒐集及研究相關之文獻與資料，包括六力分析、價值網模型、競爭優勢及關鍵成功因素來分析產業及研究，然後依據美、日、台、韓四國已開發海洋資源的經驗，進行各國海洋深層水發發產業的比較；以加拿大國家為開發地，有系統的分析加拿大開發海洋深層水園區的關鍵成功因素。 藉由本研究歸納出，加拿大開發海洋深層水的關鍵成功構面，有優良的國家形象，環境較無汙染所以水產品質好、產值高，就近市場通路，更有利於市場規模的延展，加拿大政府的政策明確指出，力至於發展生物科技、重視養生保健、能源、觀光所帶來的商機，此外政府的租稅優惠和獎勵補助，都有助於海洋深層水發展，降低開發成本，提高產業規模與成功率。 根據研究結果發現，海洋深層水產業的成功，自然環境地理位置是第一要件，政府、產業、學術研究的結合，來共同推廣視為動能，要垂直與橫向產業鏈同時發展才能有綜效，全球化企業非敵即友，結盟並進，同一產業的跨國結盟是全球行銷的方法，可使整體產業全面發展。

The United Nations World Health Organization (WHO) at the Budapest Water Summit in 2016 warned that water is the most endangered resource. Without proper quantity and quality of water, there is no adequate food, industrial development and sustainable urbanization. The water is the guarantee of peace and security. By the year 2030, 47 per cent of the world's population will live in heavily water-scarce areas. Most of the population will grow in developing countries. That will focus on water shortages and not be able to fully enjoy safe drinking water and adequate area of sanitation. Therefore, we must to collect the world's best solutions and to encourage new innovative solutions. With this motive, this study would like to look for alternative water resources and found that the deep ocean water industry. Deep ocean water is the implementation of great business opportunities. Based on the literature, this paper collects and studies the relevant literature and materials, including six forces analysis, value-net model, competitive advantage and key success factors to analyze the industry and research. Then based on the United States, Japan, Taiwan and Korea have developed experience of the ocean resources and compared of the deep ocean water generation industry in each country. To research of the key success factors for the development of deep ocean water park in Canada. According to the study, it is concluded that Canada has developed the key success of deep ocean water, which have excellent national image, the environment pollution less, aquatic quality is good, the great output value and close to big market. It is more conducive to the extension of market size. Canadian’s government have clearly policy, pointed out that the development of biotechnology, attention to health care, energy, tourism brought about by the business opportunities, in addition to the Government's tax concessions and incentives to help the development of deep ocean water to reduce development costs and increase the industrial scale and Success rate. According to the results of the study, it is found that the success of the deep ocean water industry. The natural environment is the first factor and to combine the government, industry and academic research together to promote as a kinetic energy. The vertical and horizontal industry chain of Deep ocean water must to be developed at the same time, that would make Synergies. Global enterprises are work friendly and allied together. The same industry, cross-border alliance is a global marketing mode, can make the overall industry progress.