請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58719
標題: | 數位化訂餐系統商業計畫 Business Plan - Digitalizing Menu |
作者: | Yen-Tzu Tseng 曾彥慈 |
指導教授: | 黃俊堯 |
關鍵字: | 商業計畫, business plan, |
出版年 : | 2014 |
學位: | 碩士 |
摘要: | Digitalizing menu is a business plan that aims to achieve market efficiency by utilizing current technology. The idea is to operate as an intermediary between customers and food providers for ordering food online.
Thanks to increasing prevalence of Wi-Fi and mobile devices, the way of purchasing goods is changing. As online shopping and e-commerce become one of the most thriving businesses in recent years, market opportunities for online food ordering business exist. Customers look for convenient way to buy meals while food providers pursue a larger size of market and customer base and effective ways of marketing. Nowadays, online meal ordering business is at its pioneering stage. Challenges lie in the integration of food providers’ operations and their thoughts toward the application of information technology. Once fundamental problems are overcome, it is likely to achieve exponential growth. Owing to the readiness of internet infrastructure development, it is the right time to run such a business. Our company, Menu, is presented to offer a new and fantastic experience in selecting and ordering your preferred food through numerous digitalized menus. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58719 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-103-1.pdf 目前未授權公開取用 | 2.75 MB | Adobe PDF |
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