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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58719
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dc.contributor.advisor黃俊堯
dc.contributor.authorYen-Tzu Tsengen
dc.contributor.author曾彥慈zh_TW
dc.date.accessioned2021-06-16T08:27:21Z-
dc.date.available2014-01-27
dc.date.copyright2014-01-27
dc.date.issued2014
dc.date.submitted2014-01-16
dc.identifier.citationEnglish:
“Investopedia, Life cycle analysis, the industry life cycle.” <http://www.investopedia.com/exam-guide/cfa-level-1/equity-investments/life-cycle-analysis-industry-life-cycle.asp>.
Hagiu, Andrei & Julian Wright. 2011. “Multi-Sided Platforms.” Working Paper (October 12), <http://www.hbs.edu/faculty/Publication%20Files/07-094.pdf>.
Osterwalder, Alexander & Yves Pigneur. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (New Jersey, N.J.: John Wiley & Sons, Inc.
Chinese:
「內政部統計月報」,內政部社會司,<http://sowf.moi.gov.tw/stat/month/list.htm>
「戶數結構表」,內政部戶政司,<http://www.ris.gov.tw/zh_TW/346>。
「2013年台灣寬頻網路使用調查結果」,財團法人台灣網路資訊中心(2013年9月26日),<http://www.twnic.net.tw/NEWS4/129.pdf>。
「全台六成老外族」,行銷人電子報(2011),<http://life.trendgo.com.tw/epaper/642>。
陳威如,余卓軒,2013,平台革命(台北:商周出版社)。
陳祈儒,2013,「資策會: 台灣逾12歲人口5成擁有智慧行動終置」,MoneyDJ 財經知識庫,<http://www.moneydj.com/KMDJ/News/NewsViewer.aspx?a=ed5f1529-7a1b-42a>。
謝佳書,2012,「三餐老是在外 台灣餐飲商機尚在!」,中華徵信社市場研究部,<http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=128>。
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/58719-
dc.description.abstractDigitalizing menu is a business plan that aims to achieve market efficiency by utilizing current technology. The idea is to operate as an intermediary between customers and food providers for ordering food online.
Thanks to increasing prevalence of Wi-Fi and mobile devices, the way of purchasing goods is changing. As online shopping and e-commerce become one of the most thriving businesses in recent years, market opportunities for online food ordering business exist. Customers look for convenient way to buy meals while food providers pursue a larger size of market and customer base and effective ways of marketing.
Nowadays, online meal ordering business is at its pioneering stage. Challenges lie in the integration of food providers’ operations and their thoughts toward the application of information technology. Once fundamental problems are overcome, it is likely to achieve exponential growth. Owing to the readiness of internet infrastructure development, it is the right time to run such a business. Our company, Menu, is presented to offer a new and fantastic experience in selecting and ordering your preferred food through numerous digitalized menus.
en
dc.description.provenanceMade available in DSpace on 2021-06-16T08:27:21Z (GMT). No. of bitstreams: 1
ntu-103-R00749025-1.pdf: 2815941 bytes, checksum: be124d40bb8782c5076a4753103a3437 (MD5)
Previous issue date: 2014
en
dc.description.tableofcontentsCONTENTS
ABSTRACT i
CONTENTS ii
LIST OF FIGURES v
LIST OF TABLES vii
Chapter 1 Executive Summary 1
1.1 Mission 1
1.2 Objectives 2
1.3 Keys to Success 2
Chapter 2 Introduction of the Enterprise 3
2.1 Introduction 3
2.2 Vision 3
2.3 Start-up Summary 3
Chapter 3 Product and Service 6
3.1 Product and Service Description 6
3.2 Business Model 11
3.3 Technology 17
3.4 Future Products and Services 17
Chapter 4 Market Analysis 19
4.1 Target Market Analysis 20
4.2 Market Segmentation 23
4.3 Industrial Analysis 28
Chapter 5 Strategy and Implementation 47
5.1 Strategy Pyramids 47
5.2 Competitive Edge 49
5.3 Platform Strategy 51
5.4 Marketing Strategy 54
5.5 Sales Strategy 59
5.6 Strategic Alliances 62
5.7 Milestones 63
Chapter 6 Organizational Management 65
6.1 Organizational Structure 65
6.2 Personnel Plan 65
Chapter 7 Financial Plan 67
7.1 Important Assumptions 67
7.2 Breakeven Analysis 68
7.3 Projected Profit and Loss 69
7.4 Projected Cash Flow 72
7.5 Projected Balance Sheet 73
7.6 Business Ratios 75
7.7 Sensitive Analysis 76
7.8 NPV Analysis 77
Chapter 8 Exit Strategy 78
Chapter 9 Conclusion 79
REFERENCES 80
APPENDIX 82
dc.language.isoen
dc.subject商業計畫zh_TW
dc.subjectbusiness planen
dc.title數位化訂餐系統商業計畫zh_TW
dc.titleBusiness Plan - Digitalizing Menuen
dc.typeThesis
dc.date.schoolyear102-1
dc.description.degree碩士
dc.contributor.oralexamcommittee練乃華,簡怡雯
dc.subject.keyword商業計畫,zh_TW
dc.subject.keywordbusiness plan,en
dc.relation.page88
dc.rights.note有償授權
dc.date.accepted2014-01-17
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
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