以制度理論探討高階主管對保護資訊隱私之投資意圖

Abstract

近年來，對組織來說，保護資訊隱私的重要性是越來越高，然而組織對於保護資訊隱私所做的投資是有所不足的，因此本研究將探討該如何讓組織增加在保護資訊隱私上的投資。過往的研究發現，組織的決策相當容易受到高階主管與外在因素的影響，因此本研究以高階主管與制度理論為基礎，去探討組織對於保護資訊隱私之投資意圖。 本研究以發放問卷來收集資料，共收集95份有效樣本，並以偏最小平方法(Partial Least Squares, PLS)來檢驗研究假設。本研究發現高階主管信念會正面影響組織對於保護資訊隱私之投資意圖，而制度理論中的強制壓力、模仿壓力與規範壓力皆會正面影響高階主管信念。本研究的結果建議，如果要讓組織增加在保護資訊隱私上的投資，應透過一些外在因素讓高階主管對於保護資訊隱私產生正面想法。

In the past few years, the importance of information privacy protection has increasingly become important in organizations. However, the investment of information privacy protection is limited owing to the budget constraints. In this study, we focus on the role of top management and draw on the institutional theory to identify the factors that might affect the managerial decision on the level of information privacy investment in organization. We conduct our empirical test through the distribution of questionnaires. We find out top management beliefs will positively affect organizations’ investment intention on information privacy. Results also suggest that coercive pressures, mimetic pressures and normative pressures will positively affect top management beliefs. Our results suggest that it would be effective to encourage top management to invest more in privacy protection through developing more positive belief via institutional influence.