PlayPlay 線上玩具互動平臺創業計劃

Abstract

Due to the increasing prevalence of smart devices such as smart phones and tablets, more and more children are playing with intuitive touch sensitive video games as their main source of fun and entertainment. This business plan identifies a business opportunity in the online toy market with a specific emphasis on Do-It-Yourself (DIY) and Do-It-With-Others (DIWO) toys where creativity and social bonding can be promoted with participation of parents, friends and teachers. The selection of these toys will be based on children’s learning styles which can be assessed by parents on our website. The company’s mission is “To provide affordable products and services which can utilize the idea of both DIY and DIWO, be environmentally friendly, as well as to promote and preserve the culture of hand craft toys.” Services include a toy marketplace, information exchange, and a social networking medium. Parents can buy toys most relevant for their child's learning style, share information about toys and education, and network with other parents through social events. PlayPlay will not only provide a platform acting as a database, but also low-cost, tangible, ready-to-make, and semi-finished toys for people who want to get started right away. Future plans include signing partnerships with small and medium sized toy companies to create low-cost, semi-finished materials for educational purposes. We also plan to sponsor toy designers or gurus to design high-end toys for adults who feel nostalgia for the old days of playing with traditional toys. These toys will be made environmentally friendly by using recycled or easy-to-be-recycled materials.