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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57919
標題: | PlayPlay 線上玩具互動平臺創業計劃 Business Plan For PlayPlay Online Toy Platform |
作者: | Ee Wah Tan 陳一華 |
指導教授: | 林修葳(Hsiou-wei Lin) |
關鍵字: | 線上,玩具,互動平臺,創業, Business plan,online platform,toys, |
出版年 : | 2014 |
學位: | 碩士 |
摘要: | Due to the increasing prevalence of smart devices such as smart phones and tablets, more and more children are playing with intuitive touch sensitive video games as their main source of fun and entertainment.
This business plan identifies a business opportunity in the online toy market with a specific emphasis on Do-It-Yourself (DIY) and Do-It-With-Others (DIWO) toys where creativity and social bonding can be promoted with participation of parents, friends and teachers. The selection of these toys will be based on children’s learning styles which can be assessed by parents on our website. The company’s mission is “To provide affordable products and services which can utilize the idea of both DIY and DIWO, be environmentally friendly, as well as to promote and preserve the culture of hand craft toys.” Services include a toy marketplace, information exchange, and a social networking medium. Parents can buy toys most relevant for their child's learning style, share information about toys and education, and network with other parents through social events. PlayPlay will not only provide a platform acting as a database, but also low-cost, tangible, ready-to-make, and semi-finished toys for people who want to get started right away. Future plans include signing partnerships with small and medium sized toy companies to create low-cost, semi-finished materials for educational purposes. We also plan to sponsor toy designers or gurus to design high-end toys for adults who feel nostalgia for the old days of playing with traditional toys. These toys will be made environmentally friendly by using recycled or easy-to-be-recycled materials. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57919 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-103-1.pdf 目前未授權公開取用 | 1.99 MB | Adobe PDF |
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