請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57774
標題: | 凱特拉的美容多方平台 A Multi-Sided Beauty Platform of Katiara |
作者: | Tanchanok Wiwatphonbun 張美真 |
指導教授: | 吳學良(Hsueh-Liang Wu) |
關鍵字: | 多方平台,泰國美容業,美麗購物網,網路社群, Multi-sided Platform,Online Beauty Store,Online Community, |
出版年 : | 2014 |
學位: | 碩士 |
摘要: | A multi-sided beauty platform of Katiara (www.katiara.com) is a business plan for a web-based outlet of J-BICS Trading Co., Ltd., a Thai conglomerate with diversified business lines, performing as a multi-sided beauty platform serving four customer sides- online shoppers, vendors and suppliers of health and beauty products, beauty content providers (beauty professionals, dermatologists, makeup artists, and bloggers.
The method of doing business plan includes the study of market information and current players in both off-line and online beauty stores to formulate the platform’s strategy and financial projections. Furthermore, Katiara’s Value Curve was form to define the platform’s distinguish values and to stand out from the current players. As an early-mover with the strong network externality and distinct values of convenience, variety of products, sales promotion, and exclusivity, the financial feasibility study indicates that Katiara will be able to gain a foothold in the market by breaking even in the fifth month of the third year of its establishment and build up its competitive advantage over time. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57774 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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檔案 | 大小 | 格式 | |
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ntu-103-1.pdf 目前未授權公開取用 | 3.2 MB | Adobe PDF |
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