請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57774完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳學良(Hsueh-Liang Wu) | |
| dc.contributor.author | Tanchanok Wiwatphonbun | en |
| dc.contributor.author | 張美真 | zh_TW |
| dc.date.accessioned | 2021-06-16T07:02:52Z | - |
| dc.date.available | 2019-07-29 | |
| dc.date.copyright | 2014-07-29 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-07-14 | |
| dc.identifier.citation | Statistics Thailand 1960, 1980, 2000, Institute for Population and Social Research,
Mahidol University and National Statistics Organization, Thailand, www.nso.go.th/ 2013 Internet User and Statistics in Thailand, National Electronics and Computer Technology Center, www.nectec.or.th Thailand Internet User Profile 2013, Electronic Transactions Development Agency (Public Organization), www.etda.or.th Paypal Said Thai Consumers Spent THB14.7 Billion Online, Inwis Co., Ltd. (2011), http://www.oknation.net/blog/print.php?id=731089 L'Oréal, No.1 Skincare Company in Thailand with Two Digit Growth in the First Quarter of 2013, Matichon Online Newspaper April 25, 2013 Watsons VS. Boots in their Expansion Competition, Manager Online May 14, 2013, http://www.manager.co.th/iBizChannel/ViewNews.aspx?NewsID=9560000057940 Watsons Thailand (n.d.), Retrieved April 8, 2014, from http://www.watsons.co.th/ Digital Advertisement’s Growth, Expected to Reach THB6 Billion, Thairath Online Newspaper February 8, 2014, https://www.thairath.co.th/content/tech/402269 Satisfaction Survey on Value Proposition of the Channel of Distributions of Cosmetics and Skincare, Katiara’s Survey, March 25, 2014 Thailand Post, Retrieved April 1, 2014, from www.thailandpost.com Pantip.com’s Advertisement Rate, Retrieved April 18, 2014, from telephone inquiries Jeban.com’s Advertisement Rate, Retrieved April 18, 2014, from telephone inquiries Joe Hsueh, 2011, Dynamic Strategy Map, Ph.D. thesis, MIT Sloan School of Management, Cambridge MA. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/57774 | - |
| dc.description.abstract | A multi-sided beauty platform of Katiara (www.katiara.com) is a business plan for a web-based outlet of J-BICS Trading Co., Ltd., a Thai conglomerate with diversified business lines, performing as a multi-sided beauty platform serving four customer sides- online shoppers, vendors and suppliers of health and beauty products, beauty content providers (beauty professionals, dermatologists, makeup artists, and bloggers.
The method of doing business plan includes the study of market information and current players in both off-line and online beauty stores to formulate the platform’s strategy and financial projections. Furthermore, Katiara’s Value Curve was form to define the platform’s distinguish values and to stand out from the current players. As an early-mover with the strong network externality and distinct values of convenience, variety of products, sales promotion, and exclusivity, the financial feasibility study indicates that Katiara will be able to gain a foothold in the market by breaking even in the fifth month of the third year of its establishment and build up its competitive advantage over time. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T07:02:52Z (GMT). No. of bitstreams: 1 ntu-103-R01749054-1.pdf: 3273068 bytes, checksum: 975c5b2be8dbf00dc1dd82ff7ce236a0 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | Chapter: Page
1.Executive Summary: 1 2.Company Introduction: 4 3.Product and Service Description:6 4.Growth Strategy: 8 5.Customer Segment: 10 6.Value Proposition: 28 7.Channel of Distribution: 52 8.Customer Relationship: 60 9.Revenue Streams: 65 10.Key Resources: 68 11.Key Activities: 70 12.Key Partners: 75 13.Cost Structure: 80 14.Sensitivity Analysis: 87 15.Conclusion: 96 References: 101 Appendix 1 J-BICS Trading Co., Ltd.’s company resources:103 Appendix 2 Harmonized System (HS): 104 Appendix 3 Tariff on Makeup and Skin Care: 106 Appendix 4 Tariff on Beauty Tool and Accessory: 109 Appendix 5 Tariff on Dietary Supplement: 112 Appendix 6 Katiara’s Monthly Cash Flow Projection – Year 1: 113 Appendix 7 Katiara’s Yearly Cash Flow Projection – Year 1-5: 115 Appendix 8 Katiara’s Yearly Income Statement- Year 1-5:116 | |
| dc.language.iso | en | |
| dc.title | 凱特拉的美容多方平台 | zh_TW |
| dc.title | A Multi-Sided Beauty Platform of Katiara | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 鮑慧文(Huei-Wen Pao),劉佳怡(Chia-Yi Liu) | |
| dc.subject.keyword | 多方平台,泰國美容業,美麗購物網,網路社群, | zh_TW |
| dc.subject.keyword | Multi-sided Platform,Online Beauty Store,Online Community, | en |
| dc.relation.page | 116 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-07-14 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf 目前未授權公開取用 | 3.2 MB | Adobe PDF |
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