請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56962完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Isabella Cristina M. Chung | en |
| dc.contributor.author | 鍾威怡 | zh_TW |
| dc.date.accessioned | 2021-06-16T06:31:59Z | - |
| dc.date.available | 2020-07-24 | |
| dc.date.copyright | 2020-08-04 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-07-24 | |
| dc.identifier.citation | 1. Worldometer. Philippines Population (2020) – Worldometer. Retrieved June 2020. https://www.worldometers.info/world-population/philippines-population/ 2. Indexmundi. Philippines Demographics Profile 2019. Retrieved June 2020. https://www.indexmundi.com/philippines/demographics_profile.html 3. City Population. Philippines: Urban Agglomerations – Population Statistics, Maps, Charts, Weather and Web Information. Retrieved June 2020. https://www.citypopulation.de/en/philippines/cities/ 4. City Population. Philippines: Metro Manila (Cities and Municipalities) – Population Statistics, Charts and Map https://www.citypopulation.de/en/philippines/metromanila/admin/ 5. Philippine Statistics Authority. Philippine Population Surpassed the 100 Million Mark (Results from the 2015 Census of Population). Retrieved July 2020. https://psa.gov.ph/content/philippine-population-surpassed-100-million-mark- results-2015-census-population *Note: the Philippine Statistics Authority collects data for the National Census every 5 years, but was unable to conduct it in 2020 due to COVID 19 6. Commission on Higer Education. Higher Education Enrollment by Region and Institution Type: AY 2018-19. Retrieved June 2020. https://ched.gov.ph/higher-education-enrollment-by-region-and-institution-type- ay-2018-19/ 7. Pepper.PH. Manila’s Meals on Wheels: A Food Cart Revolution. Retrieved July 2020. https://www.pepper.ph/manilas-meals-on-wheels-a-food-cart-revolution/ 8. Manila Bulletin. ‘Health conscious’ food and beverage brands increasing sales in PH Market » Manila Bulletin Business. Retrieved July 2020. https://business.mb.com.ph/2017/03/29/health-conscious-food-and-beverage- brands-increasing-sales-in-ph-market/ 9. Merriam-Webster. Fast-food | Definition of Fast-food by Merriam Webster. Retrieved June 2020. https://www.merriam-webster.com/dictionary/fast-food 10. Makati versus BGC – Business Tips Philippines. Retrieved July 2020. https://voffice.com.ph/Business-tips-Philippines/2019/04/24/makati-versus-bgc/ 11. Facebook. SGC Online Meat Mart | Facebook. Retrieved July 2020. https://www.facebook.com/SGCOnlineMeatMart 12. Facebook. The Murang Gulay Shop | Facebook. Retrieved July 2020. https://www.facebook.com/The-Murang-Gulay-Shop-2296732347253892 13. Yummy PH. This Online Shop Will Deliver Veggies Anywhere. Retrieved July 2020. https://www.yummy.ph/news-trends/the-murang-gulay-shop-online-shop- facebook-a00249-20191004 14. Facebook. Food Plus PH | Facebook. Retrieved July 2020. https://www.facebook.com/FoodPlusPH | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/56962 | - |
| dc.description.abstract | Set To Go is a healthy fast food restaurant targeting students and young professionals aged 20-35 years old, who live a busy and fast paced lifestyle and want healthy meals on the go. Set To Go will serving pre-packed takeout meals containing meat, vegetables and rice, giving its customers the ease and speed that they need if they’re in a hurry or only have a limited time to have their meals. One feature that makes Set To Go different from other restaurants is that it will have a dish rotation, where the menu will change every month. This will give its customers a variety of choices and prevent them from getting tired of the same 5 set options every month. This also gives them a chance to discover new dishes and cuisines they may not have tried before. Another feature that will make Set To Go different from other restaurants in the market would be that it will also provide its customers the nutritional information, such as calorie count and macronutrients (protein, carbohydrates and fat) breakdown, of each meal, to inform customers and help those who are health conscious in tracking the food that they consume. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T06:31:59Z (GMT). No. of bitstreams: 1 U0001-2307202012285200.pdf: 5590124 bytes, checksum: 163e86fb09d14ae76871f55d4c74ddf9 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | ACKNOWLEDGEMENTS i EXECUTIVE SUMMARY ii TABLE OF FIGURES vi I. INDUSTRY STUDY 1 A. FOOD INDUSTRY IN THE PHILIPPINES 1 II. MARKET STUDY 2 A. THE PHILIPPINE MARKET 2 B. INDUSTRY ANALYSIS 4 1. PORTER’S FIVE FORCES 4 2. COMPETITION 6 C. SURVEY QUESTIONNAIRE 9 1. DEMOGRAPHICS 10 2. LIFESTYLE 12 3. PURCHASING PREFERENCES 14 III. TARGET MARKET 17 IV. BUSINESS CONCEPT – SET TO GO 18 A. DESCRIPTION AND BRANDING - HEALTHY FAST FOOD 18 B. PRODUCT 19 1. FOOD 19 2. POSSIBLE MENU ITEMS 19 C. VALUE PROPOSITION 21 D. LOCATION 21 1. BONIFACIO GLOBAL CITY 23 2. MAKATI CITY 23 E. BUSINESS MODEL CANVAS 25 F. DEVELOPMENT 25 1. FEEDBACK FROM CUSTOMERS 25 V. MARKETING PLAN 26 A. PROMOTIONAL STRATEGIES 26 1. SOCIAL MEDIA 26 2. INFLUENCERS AND BLOGGERS 27 3. LOYALTY CARD 27 4. PARTNERSHIPS 28 VI. OPERATIONS 29 A. OPERATING HOURS 29 B. ORGANIZATIONAL CHART 29 C. SUPPLIERS 31 1. MEATS 31 2. PRODUCE 32 3. OTHER INGREDIENTS 33 4. PACKAGING AND UTENSILS 34 5. CLEANING MATERIALS 34 VII. FINANCIALS 34 A. MONTHLY FIXED COSTS 34 B. COSTING OF DISHES 36 C. PRICING OF SET MEALS 37 D. INCOME STATEMENT 37 1. PER MONTH 37 2. 5 YEAR INCOME STATEMENT 38 VIII. REFERENCES 40 | |
| dc.language.iso | en | |
| dc.subject | business plan | en |
| dc.subject | bento box | en |
| dc.subject | philippines | en |
| dc.subject | restaurant | en |
| dc.subject | metro manila | en |
| dc.title | Set To Go商業計劃：菲律賓馬尼拉大都會便當盒餐廳 | zh_TW |
| dc.title | Business Plan for Set To Go: A Bento Box Restaurant in Metro Manila, Philippines | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien-Chin Chen),周子元(Dawn Chou) | |
| dc.subject.keyword | business plan,bento box,restaurant,metro manila,philippines, | en |
| dc.relation.page | 41 | |
| dc.identifier.doi | 10.6342/NTU202001771 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-07-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| U0001-2307202012285200.pdf 未授權公開取用 | 5.46 MB | Adobe PDF |
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