Please use this identifier to cite or link to this item:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55966
Title: | 傳統產業現代化–頂級牛羊肉批發宅配專賣服務 Wholesale Premium Meat – Home Delivered |
Authors: | Yu-Huai Chang 張育懷 |
Advisor: | 曹承礎 |
Keyword: | 商業企劃書,牛羊肉批發宅配, business plan,meat distributor, |
Publication Year : | 2014 |
Degree: | 碩士 |
Abstract: | Yanssin, a local midstream meat distributor which has been trading with restaurants for over 50 years, plans to increase revenue potential by developing an online direct sales platform to cater to consumers. The competition in meat distribution industry in Taiwan is very intense. Since the proliferation of Internet, various online shopping websites have established. The battle zone of frozen and raw meat distribution has also shifted to mobile
applications and online shopping sites. Through research, this business plan goes to show the potential in starting a new type of online meat deliverer in Taiwan that focuses on providing customers restaurant-quality meat at wholesaler price. Withholding high bargaining power, Yanssin will be able to provide the public the most convenient, freshest, and fastest meat at a competitive price that will cater to the needs of customers who tend to buy goods online and health conscious eaters. This study analyzes and attempts to distinguish Yanssin from its competitors from their business model,competitive advantage, and other factors. This study also summarizes how value proposition can help to compete in such keen competitions in Taiwan. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55966 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 管理學院企業管理專班(Global MBA) |
Files in This Item:
File | Size | Format | |
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ntu-103-1.pdf Restricted Access | 3.28 MB | Adobe PDF |
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