請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55069
標題: | 蒙古私人保健診所的業務分析與行動計畫 Business Analysis and Action Plan for a Private Mongolian Healthcare Clinic |
作者: | Christian Baerbig 柯銳思 |
指導教授: | 許瑋元(Carol Hsu) |
關鍵字: | 業務分析, Business Plan,Dental,Private Healthcare,Online Marketing, |
出版年 : | 2015 |
學位: | 碩士 |
摘要: | This following business plan analyzes the current operations and positioning of a private facial healthcare clinic operating in Ulaanbaatar, Mongolia, and discovers ways to prepare the clinic for future challenges and to strengthen its position. Furthermore, it explores general developments of the global private healthcare sector and considers them for the proposed strategic actions.
After thorough analysis, we found the clinic’s current business model to be generally well-prepared for future challenges. Nonetheless, we identified room for improvements within its internal, as well as external, activities. In order to improve its internal situation, we suggest alterations to the company’s Human Resource policies and management activities. From an external perspective, we managed to enhance the company’s online marketing activities and suggested additional traditional marketing activities. Following our suggestions, we expect the clinic to continue in generating solid profits and in expanding its market share via a long-term growth strategy. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55069 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
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ntu-104-1.pdf 目前未授權公開取用 | 2.09 MB | Adobe PDF |
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