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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許瑋元(Carol Hsu) | |
| dc.contributor.author | Christian Baerbig | en |
| dc.contributor.author | 柯銳思 | zh_TW |
| dc.date.accessioned | 2021-06-16T03:46:09Z | - |
| dc.date.available | 2020-01-30 | |
| dc.date.copyright | 2015-03-13 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-02-03 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55069 | - |
| dc.description.abstract | This following business plan analyzes the current operations and positioning of a private facial healthcare clinic operating in Ulaanbaatar, Mongolia, and discovers ways to prepare the clinic for future challenges and to strengthen its position. Furthermore, it explores general developments of the global private healthcare sector and considers them for the proposed strategic actions.
After thorough analysis, we found the clinic’s current business model to be generally well-prepared for future challenges. Nonetheless, we identified room for improvements within its internal, as well as external, activities. In order to improve its internal situation, we suggest alterations to the company’s Human Resource policies and management activities. From an external perspective, we managed to enhance the company’s online marketing activities and suggested additional traditional marketing activities. Following our suggestions, we expect the clinic to continue in generating solid profits and in expanding its market share via a long-term growth strategy. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T03:46:09Z (GMT). No. of bitstreams: 1 ntu-104-R02749035-1.pdf: 2137836 bytes, checksum: a019bdfcf8264b550030175579ff2fb2 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | Table of Contents - 5 -
List of Figures and Illustrations - 6 - Abbreviations - 7 - 1. Executive Summary - 8 - 2. Introduction and Background of NEI Clinic - 10 - 3. Market Analysis - 12 - 3.1 Previous Studies about the Optimization of Dental Clinics - 12 - 3.2 Global Healthcare Trend - 13 - 3.2.1 Healthcare in Developed Societies: System of the United States of America - 14 - 3.2.2 Healthcare in Developing Societies: System of the People’s Republic of China - 16 - 3.3 Healthcare in Mongolia - 17 - 3.3.1 Private Healthcare Market - 20 - 3.3.2 Local Competition Analysis - 22 - 3.3.2.1 Product Line vs. Price - 25 - 3.3.2.2 Market Share - 28 - 3.3.2.3 Competitive Strengths Assessment - 29 - 4. Current Situation and Business Model - 32 - 4.1 Products & Services - 32 - 4.2 S.W.O.T. Analysis - 34 - 5. Proposed Operation Model - 37 - 5.1 Human Resources Management - 37 - 5.2 Marketing Strategy - 39 - 5.2.1 Website Design & Implementation - 40 - 5.2.2 Google Search & AdWords - 40 - 5.2.2.1 Introduction - 40 - 5.2.2.2 NEI Campaign - 42 - 5.3.3 Facebook Fan-page & Promotion - 44 - 5.3.4 Action Plan - 46 - References - 51 - Appendix - 56 - | |
| dc.language.iso | en | |
| dc.subject | 業務分析 | zh_TW |
| dc.subject | Business Plan | en |
| dc.subject | Dental | en |
| dc.subject | Private Healthcare | en |
| dc.subject | Online Marketing | en |
| dc.title | 蒙古私人保健診所的業務分析與行動計畫 | zh_TW |
| dc.title | Business Analysis and Action Plan for a Private Mongolian Healthcare Clinic | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 郭佳瑋(Chia-Wei Kuo),郭佳瑋(Chun-Chung Chen) | |
| dc.subject.keyword | 業務分析, | zh_TW |
| dc.subject.keyword | Business Plan,Dental,Private Healthcare,Online Marketing, | en |
| dc.relation.page | 61 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-02-03 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 2.09 MB | Adobe PDF |
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