科技創新下之升學補習班成長策略：以知識管理為觀點

Abstract

正規教育為國家人才培養之百年基業，但學生學習效果與情況不一，所以課後補習自然成為必要之服務。補習班的產品為知識，透過人的服務將知識有效率地傳授給學生，使其達成學習目的。而補習班的師資與班務人才則經由知識管理，讓組織完成服務品質與達成企業成長目標，這是一個知識與人才環環相扣的產業與服務模式。 近年來台灣補習產業因發展成熟、世代交替等因素，所有補習班皆積極尋找生存與成長策略。向大陸這個積極成長的同文大市場前進或開發IT相關產品也許為理所當然之方向，但本研究發現由補習班核心能力所趨動之成長策略才是真的未來。所以從中外文獻與個案訪談之綜合研究結果，發現補習班之營運模式、成長策略與知識管理的結合。 本研究歸納出了下面四點結論與三點建議： 四點結論： • 知識管理成為無所不在之隱性管理模式 • 組織文化是知識管理之基石。 • 成長動能不可缺少制度化之知識管理與系統的支援。 • 台灣補教之知識財仍有優勢，期待網路、社群、大數據提昇知識服務價值。 給台灣補習班的三點建議如下： • 以客戶價值為導向、納入學生與家長之知識管理架構。 • 以知識管理觀點建立核心資產與構劃成長策略 • 不只創造IT學習產品，更要專注於核心能力之IT化。

Regular education is the foundation of cultivating talents for the country. Learning efficiency and effectiveness may differ in individual students, therefore, Exam-Oriented Training center (after-class school) became necessary institutes to meet different students’ needs.

After-class school help students to learn knowledge and achieve their learning goals by teaching them in effective ways, so “knowledge” is regarded as the product and “teaching” is considered as the service. Teachers and after-class school’s staffs help the institute to grow and to provide high quality service by knowledge management, hence, the schools belong to the industry that highly related to people service and knowledge. Recently, because of the market of after-class schools is getting mature and the generation’s changes, each institute is eager to have good strategies to survive and to have high business growth. By studying papers and interview different cases, the study shows the synergy of after-class schools business model, growth strategy and knowledge management.

Conclusions: - The hidden knowledge management model in after-class school operation service. - Growth motivation lacks organizational externalized and internalized knowledge process and system support. - The top managers awareness and participate proactively is the key to successful knowledge management culture. - Taiwan after-class schools still have advantages in knowledge, expecting to add more vale through The Internet, Social Network Service and Big Data. Recommendations to After-class school - Customer oriented, and include students and their parents to the frame of knowledge management. - Internalized and organized knowledge combination to inspire creativities. - Focus on core IT competency instead of creating IT learning products.