企業導入整合雲端應用系統意圖之關鍵因素探討：CAMS為例

Abstract

資訊科技的發展速度日益增快，國內外的研究機構，分別指出未來的科技架構將朝向CAMS(Cloud, Analytics, Mobile, Social)發展。CAMS作為一個萌芽中的科技趨勢，我們自然想瞭解是哪些原因會使企業使用CAMS應用，以及對不同層面企業預期效益的影響。 本研究分為兩個部分，首先是以TOE架構三個構面(科技、組織、環境)中的變數，探討企業對於採行CAMS應用認知的因素，並將其定義為「CAMS概念化實現」。第二部分則是探討CAMS概念化實現後對於預期效益的看法。然而CAMS做為四項科技的結合，本研究故加入整合觀點，將CAMS整合後的效果定義為「CAMS耦合效應」，探討CAMS的整合對於效益的影響，並探討整合後是否能產生綜效。 本研究的對象為台灣前五百大企業之總經理，一共回收122份有效問卷並進行迴歸分析。研究結果顯示「組織準備度」、「高階主管支持」與「競爭壓力」對於CAMS概念化實現有顯著的影響。另一方面，研究結果也顯示CAMS耦合效應對於CAMS效益會有更強的影響，代表整合是影響CAMS效益的關鍵，也就是企業在採行CAMS應用時必須要思考四項科技間的整合議題。

With the rapid development of information and communication technology, the Web applications have been further advanced into a new era in which information can now be exchanged across any virtual and physical boundary in a manner of any time and places. The merging of media and social network has also equipped the enterprise with new business opportunities and challenges. The emerging of service-oriented concept and co-created value proposition open up a new blue ocean for innovation and collaboration. Although rooting at different perspectives with unique feature, the development path on each of C (Cloud), A (Analytics), M (Mobile), S (Social media) has blurred the boundary on their interfaces. As such, enterprise is looking for proper strategy and managing scheme to capitalize the opportunity which CAMS incurs. This study aims at examining the factors affecting enterprise CAMS deployment. In particular, a construct “CAMS Concept Realization” is proposed to mediate the intervening and extraneous factors on the CAMS deployment. In addition, the construct “coupling effect” is also applied to define an integrative indicator of the portfolio of CAMS deployment. Questionnaire survey study was conducted. The informants are the CEOs of top 500 companies in Taiwan. Among them, 122 valid returned were collected and analyzed. The results indicate that “top management support”, “organization readiness” and “competitive pressure” all significantly affect the CAMS Concept Realization. The impacts of coupling effect on CAMS deployment are also significant. It means that the corporate will gain more benefits if they explore more on the synergy effect in their CAMS deployment.