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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/50752
標題: | 策略性的謙卑:非營利機構在競爭環境下最佳化籌款策略 Strategic Humility: Welfare Optimization for Nonprofits in Combative Fundraising Environments |
作者: | Daniel Vest 魏斯丹 |
指導教授: | 林修葳(Hsiou-wei Lin) |
關鍵字: | 非營利機構的競爭,最佳化籌款策略, nonprofit competition,fundraising,welfare optimization, |
出版年 : | 2016 |
學位: | 碩士 |
摘要: | This paper explores how a nonprofit organization (NPO) can maximize the contribution its fundraising makes to social welfare. Charity watchdog groups often recommend that a nonprofit’s fundraising expenditures should not exceed a certain fixed percentage of its budget. This is likely to deviate from economic rationality. Throughout the literature on the subject, they can be seen bemoaning the influence of recommendations based on such a fundamental misunderstanding of microeconomics. Clearly, they say, net donations are maximized when the ratio of marginal contributions to marginal fundraising expenses is one. They are, of course, correct; but if fundraising by one nonprofit reduces contributions for another, then such fundraising may be reducing the total output of the two organizations combined even if it is maximizing net contributions for the first. In this paper, I propose a marginal analysis by which nonprofits set a welfare-maximizing level of fundraising, which will often result in a ratio of marginal contributions to marginal fundraising expenses of significantly greater than one. By employing strategic humility and setting their fundraising levels below the amount that would maximize net donations, nonprofits may be able to effect more positive change by doing less. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/50752 |
DOI: | 10.6342/NTU201600846 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-105-1.pdf 目前未授權公開取用 | 1.18 MB | Adobe PDF |
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