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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林修葳(Hsiou-wei Lin) | |
| dc.contributor.author | Daniel Vest | en |
| dc.contributor.author | 魏斯丹 | zh_TW |
| dc.date.accessioned | 2021-06-15T12:56:19Z | - |
| dc.date.available | 2018-07-26 | |
| dc.date.copyright | 2016-07-26 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-07-15 | |
| dc.identifier.citation | Works Cited
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/50752 | - |
| dc.description.abstract | This paper explores how a nonprofit organization (NPO) can maximize the contribution its fundraising makes to social welfare. Charity watchdog groups often recommend that a nonprofit’s fundraising expenditures should not exceed a certain fixed percentage of its budget. This is likely to deviate from economic rationality. Throughout the literature on the subject, they can be seen bemoaning the influence of recommendations based on such a fundamental misunderstanding of microeconomics. Clearly, they say, net donations are maximized when the ratio of marginal contributions to marginal fundraising expenses is one. They are, of course, correct; but if fundraising by one nonprofit reduces contributions for another, then such fundraising may be reducing the total output of the two organizations combined even if it is maximizing net contributions for the first. In this paper, I propose a marginal analysis by which nonprofits set a welfare-maximizing level of fundraising, which will often result in a ratio of marginal contributions to marginal fundraising expenses of significantly greater than one. By employing strategic humility and setting their fundraising levels below the amount that would maximize net donations, nonprofits may be able to effect more positive change by doing less. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T12:56:19Z (GMT). No. of bitstreams: 1 ntu-105-R03749044-1.pdf: 1204687 bytes, checksum: b3f3687c619fae108460916be2820ef9 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | Introduction……………………………………………………………...1
1. Literature Review…………………………………………………....2 1.1 The Economic Role of Nonprofits………………………………3 1.2 Psychology and The Economics of Nonprofits…………………5 1.2.1 The Free Rider Problem………………….......................5 1.2.2 Crowding Out…………………………….......................6 1.3 The Economic Forces Affecting Fundraising………………..…10 1.4 Objective Functions and Optimization…………........................11 1.5 Competition Among NPOs……………………………………..15 1.6 The Ethics of Competition in Fundraising..……………………18 2. Strategic Humility and the Welfare Maximizing NPO…………….19 3. Now What?.......................................................................................28 4. Conclusion…………………………………………………………32 5. Proposals for Further Research……………………………………33 5.1 Measuring the Donor Capture Effect………………………….33 5.2 Measuring Tax Deductions……………………………………33 5.3 How NPO Managers Actually Think………………………….34 5.4 A Problem of Moral Agency…………………………………..35 5.5 Minimizing the Effect on the Competition…….………………35 5.6 Malevolent Associations……………………………………….35 Appendix………………………………………………………………37 Works Cited……………………………………………………………39 List of Figures: Figure 1: Marginality: Service Maximizers and Budget Maximizers…13 Figure 2a: dC/dF as a Function of UA…………………………………24 Figure 2b: dC/dF as a Function of UA (expanded)…………………….25 Figure 3: Strategies for maximizing contribution to social welfare…...30 | |
| dc.language.iso | en | |
| dc.subject | 最佳化籌款策略 | zh_TW |
| dc.subject | 非營利機構的競爭 | zh_TW |
| dc.subject | 最佳化籌款策略 | zh_TW |
| dc.subject | 非營利機構的競爭 | zh_TW |
| dc.subject | welfare optimization | en |
| dc.subject | fundraising | en |
| dc.subject | nonprofit competition | en |
| dc.subject | welfare optimization | en |
| dc.subject | nonprofit competition | en |
| dc.subject | fundraising | en |
| dc.title | 策略性的謙卑：非營利機構在競爭環境下最佳化籌款策略 | zh_TW |
| dc.title | Strategic Humility: Welfare Optimization for Nonprofits in Combative Fundraising Environments | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳峙維(Szu-Wei Chen),黃俊堯(Chunyao Huang) | |
| dc.subject.keyword | 非營利機構的競爭,最佳化籌款策略, | zh_TW |
| dc.subject.keyword | nonprofit competition,fundraising,welfare optimization, | en |
| dc.relation.page | 46 | |
| dc.identifier.doi | 10.6342/NTU201600846 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2016-07-15 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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