請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46420
標題: | 新興市場中企業國際化的機會與挑戰:
以'Chemosvit Fibrochem, a.s.'為例 The Opportunities of Enterprises from Emerging Markets for International Expansion: Chemosvit Fibrochem a.s. |
作者: | Alena Balogová 亞蕾那 |
指導教授: | 陳鴻基(Chen Houn-Gee) |
關鍵字: | 聚丙烯纖維,合成纖維,斯洛伐克,國際擴張,機會,報名方式,文化距離,技術轉移,戰略聯盟,外商直接投資,發牌,出口,合資企業, Chemosvit Fibrochem,Polypropylene Fibers,Multifillament Yarn,Synthetic Fibers,Prolen&reg,Slovakia,International Expansion,Opportunities,Mode of Entry,Cultural Distance,Long-term Market Potential,Exporting,Licensing,Joint Ventures,Foreign Direct Investments,Strategic Alliance,Technology Transfer, |
出版年 : | 2010 |
學位: | 碩士 |
摘要: | The rising standards of comfort and well-being in our societies impose challenging requirements on producers and researchers to supply us with such materials and products in the most ecological manner. In the textile industry, the fundamental part of the supply chain originates in the production of fibers and yarns. The long-time consumption of natural fibers is gradually substituted by synthetic, man-made fibers. The relatively new synthetic ecological polypropylene fibers still await to be fully exploited in the global markets. These fibers are therefore the subject-manner of this thesis on the basis of their Slovakian producer Chemosvit Fibrochem a.s.
This study aims to identify the opportunities of international expansion of Chemosvit Fibrochem a.s. and alongside determine new opportunities for demand enhancement of polypropylene fibers in the worldwide markets. The research was based on the framework stated in the literature review, several interviews and questionnaires performed with the representatives of the firm. The insight to synthetic fibers industry and introduction of Chemosvit Fibrochem a.s. seek to provide an overview about the background of this topic. Besides, the micro-analysis of the firm was performed to determine its status and positioning in the industry. Moreover, the analysis of the choice of market was a prerequisite for the ultimate analysis of opportunities for international expansion. Several markets from beforehand prioritized clusters were specified as appropriate opportunity from various points of view. The final analysis of mode of entry identified the resulted opportunities of Chemosvit Fibrochem a.s. for international expansion through the best suited mode of exporting and licensing. The results from mode of entry and choice of market analysis were aggregated whereby they are presented in the conclusions jointly with the discussions of the findings and closing remarks of this thesis. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46420 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-99-1.pdf 目前未授權公開取用 | 2.52 MB | Adobe PDF |
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