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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陳鴻基(Chen Houn-Gee) | |
dc.contributor.author | Alena Balogová | en |
dc.contributor.author | 亞蕾那 | zh_TW |
dc.date.accessioned | 2021-06-15T05:08:09Z | - |
dc.date.available | 2010-08-09 | |
dc.date.copyright | 2010-08-09 | |
dc.date.issued | 2010 | |
dc.date.submitted | 2010-07-26 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46420 | - |
dc.description.abstract | The rising standards of comfort and well-being in our societies impose challenging requirements on producers and researchers to supply us with such materials and products in the most ecological manner. In the textile industry, the fundamental part of the supply chain originates in the production of fibers and yarns. The long-time consumption of natural fibers is gradually substituted by synthetic, man-made fibers. The relatively new synthetic ecological polypropylene fibers still await to be fully exploited in the global markets. These fibers are therefore the subject-manner of this thesis on the basis of their Slovakian producer Chemosvit Fibrochem a.s.
This study aims to identify the opportunities of international expansion of Chemosvit Fibrochem a.s. and alongside determine new opportunities for demand enhancement of polypropylene fibers in the worldwide markets. The research was based on the framework stated in the literature review, several interviews and questionnaires performed with the representatives of the firm. The insight to synthetic fibers industry and introduction of Chemosvit Fibrochem a.s. seek to provide an overview about the background of this topic. Besides, the micro-analysis of the firm was performed to determine its status and positioning in the industry. Moreover, the analysis of the choice of market was a prerequisite for the ultimate analysis of opportunities for international expansion. Several markets from beforehand prioritized clusters were specified as appropriate opportunity from various points of view. The final analysis of mode of entry identified the resulted opportunities of Chemosvit Fibrochem a.s. for international expansion through the best suited mode of exporting and licensing. The results from mode of entry and choice of market analysis were aggregated whereby they are presented in the conclusions jointly with the discussions of the findings and closing remarks of this thesis. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T05:08:09Z (GMT). No. of bitstreams: 1 ntu-99-R97749044-1.pdf: 2580139 bytes, checksum: d6e46c8cef2eb508d78aa926374f89f6 (MD5) Previous issue date: 2010 | en |
dc.description.tableofcontents | AKNOWLEDGEMENT i
ABSTRACT ii TABLE OF CONTENTS iii LIST OF TABLES vi LIST OF FIGURES viii ABBREVIATIONS x KEYWORDS xi I. INTRODUCTION 1 II. LITERATURE REVIEW 6 2.1. International Expansion 6 2.1.1. Technology Transfer 10 2.1.2. Mode of Entry 13 2.1.2.2. Strategic Alliances 30 2.1.2.3. Licensing agreements 35 2.1.2.4. Turnkey Projects 41 2.1.2.5. Joint Ventures 42 2.1.2.6. Foreign Direct Investments: Wholly Owned Subsidiary 44 2.2. Choice of Market 50 2.2.1. Long-term market potential 51 2.2.2. Cultural Distance 52 2.2.3. Competitiveness 53 2.3. Micro-Analysis of the Firm 54 2.3.1. Competitive Performance 54 2.3.2. Financial Performance 58 2.3.2.1. Ratio Analysis 60 2.3.3. SWOT 63 III. METHODOLOGY 65 3.1. Micro-analysis of Chemosvit Fibrochem a.s. 65 3.1.1. Financial Performance 65 3.1.2. Competitive Performance 66 3.1.3. SWOT Analysis 67 3.2. Choice of Market 68 3.3. International Expansion 70 IV. SYNTHETIC FIBERS 73 4.1. History and Development of Polypropylene Fibers 73 4.2. Development of Polypropylene Fibers in Slovakia 75 4.3. Contemporary Development and Market Structure of Synthetic Fibers 76 4.4. Structure, Characteristics and Applications of Polypropylene Fibers 83 4.4.1. Characteristics of PP Fibers 85 4.4.2. Areas of PP Fibers Applications 87 V. CHEMOSVIT FIBROCHEM A.S. 89 5.1. Positioning of Chemosvit Fibrochem a.s. 89 5.2. The Parent Company: Chemosvit Group a.s. 91 5.3. History of Chemosvit Fibrochem a.s. 94 5.4. Organization Structure 95 5.5. Production Programs 96 5.5.1. Characteristics of ProlenR Yarn 98 5.6. Sales and Marketing 101 5.7. Applications 102 5.8. Logistics 103 5.9. Possibilities of the Production Capacity 103 5.10. Material Purchase 104 5.11. Research & Development 104 5.12. Specialties in Production Portfolio 105 5.13. Vision and Strategic Goals of the Company 107 VI. OPPORTUNITIES FOR INTERNATIONAL EXPANSION 108 6.1. Micro-Analysis of Chemosvit Fibrochem a.s. 108 6.1.1. Financial Performance 108 6.1.2. Competitive Performance 113 6.1.3. SWOT Analysis 115 6.2. Choice of Market 121 6.2.1. GDP Indicators 121 6.2.2. Foreign Trade Balance 123 6.2.3. Long-term Market Potential 125 6.2.4. Cultural Distance 127 6.2.5. Competitiveness 128 6.3. International Expansion 134 6.3.1. Mode of Entry 135 6.3.1.1. Exporting 138 6.3.1.2. Licensing 143 CONCLUSIONS 148 REFERENCES 154 APPENDIX 1 162 APPENDIX 2 171 | |
dc.language.iso | en | |
dc.title | 新興市場中企業國際化的機會與挑戰:
以'Chemosvit Fibrochem, a.s.'為例 | zh_TW |
dc.title | The Opportunities of Enterprises from Emerging Markets for International Expansion: Chemosvit Fibrochem a.s. | en |
dc.type | Thesis | |
dc.date.schoolyear | 98-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 杜志挺(Du Timon Chih-Ting),陳俊忠(Chen Chun-Chung) | |
dc.subject.keyword | 聚丙烯纖維,合成纖維,斯洛伐克,國際擴張,機會,報名方式,文化距離,技術轉移,戰略聯盟,外商直接投資,發牌,出口,合資企業, | zh_TW |
dc.subject.keyword | Chemosvit Fibrochem,Polypropylene Fibers,Multifillament Yarn,Synthetic Fibers,Prolen&reg,Slovakia,International Expansion,Opportunities,Mode of Entry,Cultural Distance,Long-term Market Potential,Exporting,Licensing,Joint Ventures,Foreign Direct Investments,Strategic Alliance,Technology Transfer, | en |
dc.relation.page | 175 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2010-07-26 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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