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標題: | 服務創新策略類型與分析-破壞性創新與生命週期觀點 Service Innovation Typology and Analysis - Disruptive Innovation and Life Cycle Perspective |
作者: | Kuan-Chou Ko 柯冠州 |
指導教授: | 郭瑞祥 |
關鍵字: | 服務創新,生命週期,破壞性創新,知識管理,客戶互動, Service Innovation,Life Cycle,Disruptive Innovation,Knowledge Management,Client interaction, |
出版年 : | 2009 |
學位: | 碩士 |
摘要: | Innovation has been studied in manufacturing industries, and it is on this basis that theories of innovation have been developed. Nowadays, we are in the midst of a service-driven business revolution. In many developed countries, service industry provides more contribution to GDP than manufacture industry. In addition, service is not only provided by traditional service firm, but also by any sector (e.g., OEM service).
Studies of services innovation become an important issue. This thesis develops two tools, which provide firms to identify its threat and opportunity of industry environment. It also suggests firms how to implement a appropriate service innovation strategy. First, this thesis offers two critical dimensions, which are based on life cycle theory and disruptive innovation concept: the type of innovation and the type of service. According to these dimensions, we build a 2×2 matrix and classify service innovation into four cells: (1) Emerging Services, (2) Disruptive Engine, (3) Value-added Business, (4) Efficient Factory. Second, this thesis develops a framework, including four constructs: strategy, organization, knowledge management and client interaction. By using the framework, we can analyze and measure performance of these four service innovation types in terms of the four different constructs. We also choose four corporations as typical cases to test and explain these tools. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/45520 |
全文授權: | 有償授權 |
顯示於系所單位: | 商學研究所 |
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