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Title: | 中國大陸公眾外交作為之影響-以美國主流媒體呈現的中國國家形象為例(2005年1月至2010年12月) The Influence of China's Public Diplomacy in the United States: A Case Study of the Image of China Reflected in Mainstream U.S. Newspapers |
Authors: | Mei-Li Lu 呂美莉 |
Advisor: | 徐斯勤(S. Philip Hsu 徐斯勤) |
Keyword: | 公眾外交,國家形象,軟實力, Public Diplomacy,Soft Power,National Image, |
Publication Year : | 2011 |
Degree: | 碩士 |
Abstract: | 中國推動改革開放三十年來,其綜合政經軍實力大幅快速成長,中國亦極力透過公眾外交向世界展現中國的和平崛起及負責任的大國形象。然而中國在世人眼中究竟為何?是個值得研究的課題。
本研究擬選擇「紐約時報」及「華爾街日報」等二家美國最具權威、發行量最大且最富影響力的菁英平面媒體進行內容分析,冀能達到下列研究目的:(一)藉由「紐約時報」及「華爾街日報」於2005年至2010年有關中國議題之社論,量化分析美國主流媒體所形塑之中國國家形象。(二)從以美國利益為優先考量之美國媒體的觀點,來觀察中國在大力推動公眾外交的努力下,國家形象在2005年至2010年間的變化。(三)以美國主流媒體所呈現的社論做為實證,並選擇成功及失敗的實例探討影響中國公眾外交效益的因素;及以實證分析中國爭取國際話語權的效益。 本研究發現中國的國家形象具有高能見度,低評價的趨勢,顯現中國的國力已經大到美國主流媒體不得不重視中國議題,然對中國的負面評價,也對中國國家形象造成負面影響,本文相關研究發現與Nye的觀察相互呼應,大量的資源投入、大量的媒體評論出現,對中國國家形象並不必然帶來正面效益,誠如Nye 所言,在資訊化時代,沒有可信度的公眾外交不僅該被譴責,且可能更加傷害一個國家的聲譽,反而形成反效果。 With the implementation of its reform policy over the past three decades, China’s national power and international influence has grown dramatically. To address concerns regarding the growth of its national power, China has attempted to demonstrate to the world through the tactic of public diplomacy that China’s rise is peaceful, and that it is a responsible country whose growing stature will not come at the expense of any other country. This project chose two of the most influential and widely circulated mainstream newspapers in the United States, The Wall Street Journal and The New York Times, as sources of data through which to understand China’s national image in the U.S. In particular, this project analyzed editorials addressing issues related to China during the period from January 1, 2005 to December 31, 2010. It did so by observing variations in China’s national image during that time and comparing the influence of China’s public diplomacy during particular events, including the 2005 Chinese currency revaluation and the 2008 Beijing Olympic Games. This project concludes that China’s national image in the U.S. mainstream newspapers exhibited“high visibility, low valence”. Meanwhile, “timing,”“value,” “shakeholder relations,” and“countermeasures”were the four major factors influencing the effects of Chinese public diplomacy. These findings echo the judgment made by Joseph S. Nye: “Public diplomacy is an important tool in the arsenal of a smart power, but smart public diplomacy requires an understanding of credibility, self-criticism, and the role of civil society in the generation soft power. If it degenerates into propaganda, public diplomacy not only fails to convince, but can undercut soft power.”China is too big to be ignored by the American mainstream newspapers, but if it does not recognize the importance of credibility, self-criticism, and the role of civil society, the massive resources invested in public diplomacy will not produce a positive national image in return, but in fact could serve to undercut China’s soft power. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/44909 |
Fulltext Rights: | 有償授權 |
Appears in Collections: | 政治學系 |
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ntu-100-1.pdf Restricted Access | 1.47 MB | Adobe PDF |
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