衡量社群網站之幸福感:量表發展與驗證

Abstract

在資訊科技用戶的採用後行為研究，很少有人探討幸福感的影響力。目前，滿意度是在IT採用後研究中用戶行為的主要預測因數。我們生活在一個社交媒體、行動裝置、互聯網和其他資訊技術已經幾乎融合於我們的生活方式裡的時代。在討論採用後的行為時，只注重滿意度可能已經不足以解釋現況。我們應該考量更多可能包含其他採用後因素的構念，如情感面。有一些研究者已經開始研究幸福感這構念，並確認了其在社群網站採用後行為的影響力(Ong and Lin,2015)。本研究提出持續透過用戶的幸福感這新角度來探討社群網站用戶採用後的行為。目前在社群網站幸福感這領域的文獻有限，我們使用了多元的方式包含了質性與量化的方法來來探討社群網站幸福感，並制定了其測量之量表。質性方法使用了紮根理論的技術在社群網站幸福感這構念找出了10個構面。最後經過兩輪的資料收集和分析，也開發，提煉，和驗證了一個包含了15個題項的社群網站幸福感量表。

Well-being or happiness has rarely been used to discuss the post-adoption behavior of information technology users. Currently, satisfaction is the primary predictor of user behavior in IT post-adoption research. We live in an age when social media, mobile devices, the Internet, and other information technologies have virtually fused with our lifestyles. In discussing post-adoption behavior, focusing only on satisfaction might no longer be satisfactory. We should consider other constructs that might capture additional post-adoption factors, such as the concept of affect. Some researchers have begun to study well-being and confirmed its significance in SNS post-adoption behavior (Ong and Lin, 2015). This study propose to continue the exploration of SNS post-adoption behavior through the new perspective of looking at the influence of the user's happiness. With limited literatures in this area, happiness in SNS is further examined by using mixed-method including qualitative and quantitative approaches to explore the domain of happiness in SNS usage and to develop a scale for its measurement. The result of qualitative approach using grounded theory technique revealed 10 dimensions for SNS happiness. After two round of data collections and evaluation, a SNS happiness scale consisting of 15 items was developed, refined, and validated.